{"id":509,"date":"2010-05-20T14:17:50","date_gmt":"2010-05-20T21:17:50","guid":{"rendered":"http:\/\/theperfumegirl.com\/fragrance\/?p=509"},"modified":"2018-11-03T13:05:02","modified_gmt":"2018-11-03T20:05:02","slug":"rose-essence-from-iff-in-readers-digest","status":"publish","type":"post","link":"http:\/\/theperfumegirl.com\/fragrance\/rose-essence-from-iff-in-readers-digest\/","title":{"rendered":"Rose Essence from IFF in Readers Digest"},"content":{"rendered":"<p>The <em>Reader\u2019s Digest<\/em> May 2010 issue featured a snippet on Subha Patel, of <a href=\"http:\/\/theperfumegirl.com\/perfumes\/perfumers\/iff\/\">International Flavors &amp; Fragrances<\/a>, and her research on the aromatic subtle differences of rose essence.\u00a0 Launching the flower in space, in the low-gravity of the NASA shuttle, she found the scent to be \u201cless green\u201d.\u00a0\u00a0 She also states that in her research on the aroma of roses, that cutting the bud of a rose\u00a0alters its scent the moment it\u00a0is cut.\u00a0\u00a0 \u201cIf everything had odor at the same time, it would\u00a0be chaos out there,\u201d says Patel, discussing how plants have softer and stronger scents at different times of the day.<\/p>\n<p>Reader\u2019s Digest, May 2010, page 123:<\/p>\n<blockquote>\n<p>As Essence<br \/>\nA chemist at International Flavors &amp; Fragrances, Subha Patel catches, catalogs, and re-creates enticing aromas that will eventually be sold to top perfume companies.\u00a0 As part of her research, she launched a rose into space to test how a bloom\u2019s environment affects its bouquet.\u00a0 Her finding: The flower smelled \u201cless green\u201d as it orbited in low gravity aboard a NASA shuttle.\u00a0 Among her more earthly discoveries: Cutting a bud instantly alters its aroma.\u00a0 Because different botanical essences have stronger or lighter scents at different times of the day, Patel works around the clock capturing condensation from the flowers\u2019 essential oils.\u00a0 That natural variation, she says, is a good thing: \u201cIf everything has odor at the same time, it would be chaos out there.\u201d<\/p>\n<\/blockquote>\n<p>Learn more about\u00a0<a href=\"http:\/\/blog.nj.com\/iamnj\/2008\/06\/subha_patel.html\" target=\"_blank\" rel=\"noopener\">Subha Patel<\/a>, the\u00a0<a href=\"http:\/\/www.iff.com\/\" target=\"_blank\" rel=\"noopener\">International Flavors &amp; Fragrances<\/a>, or the\u00a0<a href=\"http:\/\/www.readersdigest.com\/\" target=\"_blank\" rel=\"noopener\">Readers Digest<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Reader\u2019s Digest May 2010 issue featured a snippet on Subha Patel, of International Flavors &amp; Fragrances, and her research on the aromatic subtle differences of rose essence.\u00a0 Launching the flower in space, in the low-gravity of the NASA shuttle, she found the scent to be \u201cless green\u201d.\u00a0\u00a0 She also states that in her research [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[11,29,34],"_links":{"self":[{"href":"http:\/\/theperfumegirl.com\/fragrance\/wp-json\/wp\/v2\/posts\/509"}],"collection":[{"href":"http:\/\/theperfumegirl.com\/fragrance\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/theperfumegirl.com\/fragrance\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/theperfumegirl.com\/fragrance\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/theperfumegirl.com\/fragrance\/wp-json\/wp\/v2\/comments?post=509"}],"version-history":[{"count":2,"href":"http:\/\/theperfumegirl.com\/fragrance\/wp-json\/wp\/v2\/posts\/509\/revisions"}],"predecessor-version":[{"id":511,"href":"http:\/\/theperfumegirl.com\/fragrance\/wp-json\/wp\/v2\/posts\/509\/revisions\/511"}],"wp:attachment":[{"href":"http:\/\/theperfumegirl.com\/fragrance\/wp-json\/wp\/v2\/media?parent=509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/theperfumegirl.com\/fragrance\/wp-json\/wp\/v2\/categories?post=509"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/theperfumegirl.com\/fragrance\/wp-json\/wp\/v2\/tags?post=509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}