Sniff Test

Sniff Test

A scent's name, ad, or bottle can influence its effect on us. Allure editors placed eight new perfumes in unmarked vessels and asked Givaudan perfumer Calice Becker and scent expert Jan Moran to describe them.

Excerpts from a fragrance editorial by Angelique Serrano, Sniff Test.


Allure Magazine's Fragrance Sniff Test, Feb. 2011

Christian Dior Cologne Royale

Christian Dior Cologne Royale, with bergamot, mint, and lemon.

"A total refreshment, with citrus and mint. It can be unisex." --Calice

"Very clean." --Jan


Elizabeth Arden Pretty Hot

Elizabeth Arden Pretty Hot, with red currant, red peony, and freesia.

"Easy to wear - young, petal-y, and well-mannered." --Calice

"The sheer florals have an innocence, a lightness of heart." --Jan


Jimmy Choo Perfume

Jimmy Choo, with tiger orchid, toffee, and patchouli.

"Something to wear with smoky eyes." --Calice

"Oh, pretty. It's a soft floral bouquet, feminine and romantic." --Jan


Marc Jacobs Daisy Eau So Fresh

Marc Jacobs Daisy Eau So Fresh, with violet, rose, and apple blossom.

"It has a strong personality, but in a good way." --Calice

"Rose and violet jump out; a green tone gives it freshness." --Jan


Banana Republic Wildbloom

Banana Republic Wildbloom, with guava, pink grapefruit, and hydrangea.

"Sassy and fruity." --Calice

"A brilliant bouquet of white flowers tinged with tropical fruit." --Jan


Versace Vanitas Perfume

Versace Vanita, with tiare flower, freesia, lime, and tonka bean.

"This chic, cool young lady might fly in from Paris for a walk down Sunset Boulevard." --Calice

"For a woman who likes to be the center of attention." --Jan


Issey Miyake L'eau d'Issey Florale

Issey Miyake L'eau d'Issey Florale, with rosebud, ginger lily, and mandarin.

"A nice splash after tennis, and before a cocktail party." --Calice

"English roses - it makes me think of garden parties." --Jan


Vera Wang Preppy Princess

Vera Wang Preppy Princess, with tangerine, jasmine, and coconut water.

"A boho-chic quality." --Calice

"It has joie de vivre." --Jan


(Serrano, Angelique. "Sniff Test." Allure Feb. 2011: 107.)





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