Adidas Fruity Rhythm

Adidas Fruity Rhythm Perfume

Adidas Fruity Rhythm - eau de toilette for women

Fruity Rhythm by Adidas - "Spray energy in your life with Fruity Rhythm, a sweet fruity floral fragrance enhancing a feminine and cool attitude."  --adidas.coty.com

Perfume House   Adidas
Introduced 2005
Tagline --
Scent Classification Fruity Floral
Perfumer Jean-Pierre Bethouart and Nathalie Lorson
Fragrance Notes Top - blackcurrant, raspberry
Heart - cyclamen, freesia
Base - sandalwood, musk
Package Designer --
Print/TV Campaign --
Available Products Adidas - Fruity Rhythm Eau de Toilette 1.7oz / $15
Adidas - Fruity Rhythm Body Fragrance $9
Adidas - Fruity Rhythm Shower Gel
Adidas - Fruity Rhythm Deodorant Spray

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Adidas Fruity Rhythm website

perfume advertising campaign


Adidas Fruity Rhythm Fragrance
Adidas Fruity Rhythm Fragrance
Adidas

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Adidas Fruity Rhythm
Design
A tall and sleek bottle for graceful femininity and easy handling. The name of the fragrance is colorfully and boldly printed on the glass for a touch of modernity. A trendy and colorful bright pink pack with a playful orange dégradé in a bold design for character and fun.

Formula
Top notes -- Sparkling and fruity cocktail of blackcurrant and raspberry.
Heart notes -- Playful harmony of cyclamen and freesia.
Base notes -- Sensuality and modernity of sandalwood and musk.

Mood
Fruity Rhythm is for a girl who is looking for dynamism and style. Delighted and active, she likes to spend her time in the city.

Source: adidas.coty.com (Aug. 2012)

perfume editorials

Adidas Fruity Rhythm Fragrance
Marie Claire Magazine - July 2012
Adidas Fruity Rhythm Fragrance

Good Sport
The athletic look that began with the spring collections -- all wet hair and motocross at Alexander Wang, loose locks and track pants at Altuzarra -- has continued into the more-recent fall runways.

Adidas for Womean Fruity Rhythm Body Fragrance, $9 (walmart.com)

Perfumes referenced in article:
Givenchy Play Sport
Lacoste Eau de Lacoste L.12.12 Rouge
Adidas Fruity Rhythm
Nautica Aqua Rush

(Flaherty, Erin. "101 Ideas: Good Sport." Marie Claire July 2012: 76)



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