Aerin Wild Geranium

Wild Geranium - perfume for women

Wild Geranium by Aerin is a new floral fragrance for women. This fresh green scent includes top notes of geranium, winter lemon and pink pepper blended into a floral heart of narcissus, orange flower, and white peony, resting on a base of rose centifolia, tuberose absolute, ambrox and warm benzoin. The classic Aerin perfume bottle features a pale lavender color, adorned with golden accents. This springtime feminine fragrance was launched early in 2020 as an eau de parfum.

Aerin Wild Geranium
Aerin Wild Geranium - Eau de Parfum
Floral Green
Top notes - Geranium, pink pepper, winter lemon
Heart notes - Narcissus, orange flower, white peony
Base notes - Rose centifolia, tuberose absolute, ambrox, benzoin

Launched - January 2020

Aerin Wild Geranium - new fragrance details

Inspired by an enchanting walk through a meadow of wildflowers, this uplifting fragrance energizes with freshly cut Geranium mingled with a sparkling touch of Pink Pepper and Winter Lemon. Notes of Dewy Narcisse, Orange Flower Petals, White Peony, Rose Centifolia, and Tuberose Absolute provide abundant, velvety layers, while warming Benzoin evokes a sun-dappled landscape."

(Source: aerin.com, Mar. 2020)

Aerin Wild Geranium Fragrance

Wild Geranium is happiness. It's a colorful, whimsical escape to a field brimming with wildflowers."

Aerin Lauder

Aerin Wild Geranium Eau de Parfum

The new Aerin Wild Geranium floral perfume is available in an Eau de Parfum spray, $130 for 1.7 oz., $180 for 3.4 oz., Rollerball $30 for 0.27 oz., and matching Body Cream, $60 for 6.5 oz. (Nordstrom, Sephora, Saks)

Aerin Wild Geranium Perfume

AERIN Wild Geranium Eau de Parfum $130-$180
Get lost in a blooming field of wildflowers. A fresh cut Geranium note and a sparkling touch of Pink Pepper and Winter Lemon lead you into a maze of enchanting florals. Dewy Narcisse mingles with Orange Flower Petals, White Peony, Rose Centifolia, Tuberose Absolute and warm Benzoin.

About the brand
AERIN is a global luxury lifestyle brand inspired by the signature effortless style, aesthetic point of view, and heritage of its founder, Aerin Lauder. Each fragrance is designed to provide a sense of escape to make life more beautiful and feminine."

(Source: saksfifthavenue.com, Mar. 2020)

View the Aerin Wild Geranium commercial

Aerin Wild Geranium Fragrance Ad

Fragrance Editorials - Aerin Wild Geranium


Good Housekeeping - June 2020
Aerin Wild Geranium

Summer Scents
LUXE FOR LESS - These portable perfumes are the perfect way to get a pick-me-up from a fancy fragrance - at a fraction of the cost of a bottle!

Bright Floral - AERIN Wild Geranium travel spray, $30, esteelauder.com

VALENTINO Donna Born In Roma

MAISON MARGIELA REPLICA Under the Lemon Trees

YVES SAINT LAURENT Mon Paris Intensement

NEST NEW YORK Sunkissed Hibiscus

Learn more about these New Summer Scents

(Franzino, April. "Beauty Closet: Summer Scents.." Good Housekeeping June 2020: 16)


Allure - April 2020
Aerin Wild Geranium

Beauty Reporter - Flower Crown
This month marks a milestone in ths 34-year history of the scrunchie, the hair accessory of Olympians and first ladies, and Hollywood's finest, like Madonna and Jason Momoa. This humble piece of elasticized fabric is now getting the high-end-fragrance treatment. AERIN LAUDER teamed up with LoveShackFancy to create floral-printed hair ties that can be scented with her new hair perfume, WILD GERANIUM (an energizing mix of pink pepper, daffofil blooms, lemon, and, obvisouly, geraniums). A spritz on one of the organza scrunchies will keep the fragrance tied to you all day - or at least until you decide to let your hair down.

AERIN x LoveShackFancy Wild Geranium Hair Mist and floral printed Aerin x LoveShackFancy scrunchies

(Stables, Paige. "Aerin Lauder Rethinks the Scrunchie." Allure. April 2020: 20)


InStyle - March 2020
Aerin Wild Geranium

Beauty - The Buzz
Glow-boosting masks, clean-beauty finds, a fresh floral scent, and one Badass candle.

AERIN Wild Geranium eau de parfum, $130/1.7 oz; aerin.com.

IN FULL BLOOM
Wild Geranium, Aerin Lauder's effervescent new blend of flowers, citrus, and pink pepper, is the kind of scent you'd imagine wearing with a breezy dresss on a sun-drenched day.

("Beauty: The Buzz." InStyle. March 2020: 158)



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