Betsey Johnson Too Too

Betsey Johnson Too Too Perfume

Betsey Johnson Too Too - eau de parfum for women

Too Too by Betsey Johnson - "Betsey Johnson introduces Too Too, a new fragrance inspired by her love of dance and her passion for flirty fashion. Too Too is a fun, fresh perfume targeting the "it" girl who is youthful and effervescent. The vibrant scent is comprised of sweet passion fruit, sparkling mandarin, ginger, and strawberry leaves spun together with an underlying delicate pink musk that suggests femininity and warmth. To round it out, jasmine, Bulgarian rose, patchouli, sandalwood, and vanilla add just the right touch of radiance. With a vivacious packaging design and an alluring scent, Too Too conveys the free spirit of today's sexy, modern girl who is playful, cool and flirtatious." --betseyjohnson.com

Perfume House Betsey Johnson
Introduced August 2011
Tagline --
Scent Classification Fruity Floral
Perfumer --
Fragrance Notes Top -- Passion fruit, mandarin, ginger
Heart -- jasmine, Bulgarian rose, strawberry leaves
Base -- pink musk, patchouli, sandalwood, vanilla
Package Designer --
Print/TV Campaign --
Available Products Betsey Johnson Too Too - Eau de Parfum 1oz ($42), 1.7oz ($62), 3.4oz ($82)
Betsey Johnson Too Too - Eau de Parfum Rollerball 0.33oz ($18)

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Betsey Johnson Too Too Perfume

The bottle design is based on a timeless ornament that Betsey Johnson discovered as a child. This unique silhouette represents her childhood dreams and fashion ambitions. Both the 1.7 oz and 3.4 oz eau de parfum spray bottles are showcased inside a see-through dome on a velvety platform, looking TooToo much like the Star of the Show! The 1.0 oz eau de parfum spray is highlighted in a windowed box, just waiting to be noticed.

Source: www.betseyjohnson.com (Nov. 2011)


perfume editorials


Betsey Johnson Too Too perfume - Marie Claire, Nov 2011
Marie Claire - Nov 2011
Betsey Johnson Too Too Perfume

Pop Stars - This month, the beauty world has gone gaga for Neo Pop, a modern extension of the movement associated with artists such as Andy Warhol and Roy Lichtenstein. Kiehl's has just announced a limited-edition collection of its cult fave, Creme de Corps, decorated with one of Jeff Koons' famous Balloon Flower sculptures. (A portion of proceeds will benefit The Koons Family Institute on International Law and Policy, which works to prevent child exploitation.) And products ranging from MAC's new Art of Power collection, which features a graffiti-printed eyeshadow compact, to Tokidoki's anime brush set celebrate the kitsch factor. Witness the runway references: graphic prints and whimsical hats at Anna Sui; madcap color on the models' faces at Jil Sander, Ralph Lauren, and Betsey Johnson; and even a taste of wacky '50s retro hair at Jean Paul Gaultier. Way to work those 15 minutes of fame. Betsey Johnson Too Too Eau de Parfum, $82.

(Flaherty, Erin. "101 Ideas: Beauty Moment." Marie Claire Nov. 2011: 106)


Betsey Johnson Too Too perfume - Seventeen, Nov 2011
Seventeen - Nov 2011
Too Too by Betsey Johnson Perfume

Total Heartbreaker
Reach for this playful blend of passion fruit and strawberry leaves when you're in the mood to dance -- it was made for girls' night out.

Too Too by Betsey Johnson, $62 for 1.7 oz., Sephora stores.

(Gray, Meredith. "Love is in the Air." Seventeen Nov. 2011: 140)

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