Beyonce Heat Rush

Beyonce Heat Rush Perfume

Beyonce Heat Rush - eau de parfum for women

Heat Rush by Beyonce - "Feel the rush. Beyonce Heat Rush is a fruity floral fragrance that softly lures like a gentle breeze. Warm yourself with a drop of liquid sunshine: feminine Yellow Tiger Orchid, juicy sparkling Brazilian Cherry and sensual Rio Sunset Musk." --beyonceparfums.com

Perfume House Beyonce
Introduced February 2011
Tagline Feel the Rush
Scent Classification Fruity Floral
Perfumer Honorine Blanc
Fragrance Notes Top - Brazilian Cherry, Passion Fruit Sorbet, Blood Orange
Heart - Yellow Tiger Orchid, Mango Blossom, Orange Hibiscus
Base - Rio Sunset Musk, Honey Amber, Teak Wood
Package Designer --
Print/TV Campaign Beyonce (model), Michael Thompson (photographer)

perfume collection


Beyonce Heat Rush Perfume
Beyonce Heat Rush
Eau de Parfum
1.0oz, 1.7oz, 3.4oz / $39 - $59
Beyonce Heat Rush Body Cream
Beyonce Heat Rush
Body Cream
6.7oz / $24
Beyonce Heat Rush Free Sample
Beyonce Heat Rush
Free Sample
Free Deluxe Sample / Macy's Jan 15-Feb 15


Website Preview

Beyonce Heat Rush website

perfume advertising campaign


Beyonce Heat Rush perfume
Beyonce Heat Rush Perfume
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Beyonce Heat Rush Perfume - Honorine Blanc, perfumer, Interview


more fragrance details

Beyonce Heat Rush - Feel the Rush
Beyonce Heat Rush is a fruity floral fragrance that softly lures like a gentle breeze. Warm yourself with a drop of liquid sunshine: feminine Yellow Tiger Orchid, juicy sparkling Brazilian Cherry and sensual Rio Sunset Musk.
Top Notes:
Brazilian Cherry ...stimulating, super juicy and utterly refreshing.
Passion Fruit Sorbet ...aromatic burst of juicy pulp gives you a cool kiss leaving an exotic fresh yet musky, sweet yet tart chilling sensation.
Blood Orange ...uniquely full of tantalizing tensions - sweet yet tart, deep crimson and bright orange, fruity yet floral.
Heart Notes:
Yellow Tiger Orchid ...the perfumer included an orchid since it's Beyonce's favorite flower...This enchanting flower enriches the fragrance with an exquisite soft yet sexy floral scent.
Mango Blossoms ...a delicate exotic floralcy that is soft, creamy and sensual.
Orange Hibiscus ...lending an exotic aroma that fills the air with an intoxicating, seductive floralcy.
Base Notes:
Rio Sunset Musk ...a smooth, sexy, enveloping texture, immersing you deep within the fragrance.
Honey Amber ...a carnal & tactile feeling, radiating warmth and sensuality.
Teak Wood ...a luxurious woody aroma with soft, smoky accents leaving a beautiful, long lasting trail.
Source: www.beyonceparfums.com (Jan. 2011)


perfume editorials

Beyonce Heat Rush Perfume
Allure Magazine - April 2011
Beyonce Heat Rush Perfume

Heat Wave
Few would dispute the idea that Beyonce knows sexy. Her new fragrance, Heat Rush, is not only that, with noted of tropical fruit and yellow toger orchid, but also upbeat. "I wanted something that reminded you of sunshine," she says. "Fragrance is emotional for me. It makes me feel sexy."

(Sullivan, Kate. "Beauty Reporter." Allure April 2011: 70.)


Beyonce Heat Rush Perfume
Elle Magazine - Feb. 2011
Beyonce Heat Rush Perfume

It List
Firewater: Beyonce's Heat Rush Eau de Toilette ignites notes of Brazilian cherry, mango, and orchid.

(Fodor, Ashley. "It List." Elle Feb. 2011.)


Beyonce Heat Rush Perfume
Seventeen Magazine - Feb. 2011
Beyonce Heat Rush Perfume

Who's Your Scent Soul Mate?
Flirty like Beyonce: When you want to turn up the charm, let your fragrance do the flirting! The sultry scents of passion fruit and honey amber give you a totally tempting vibe. Try: Beyonce Heat Rush Eau de Toilette, $40 for 1.7oz., Macy's.

(Other perfumes: Because of You by Jordin Sparks, Purr by Katy Perry, Reb'l Fleur by Rihanna)

(Gray, Meredith. "Who's Your Scent Soul Mate." Seventeen Feb. 2011.)


Beyonce Heat Rush Perfume
Seventeen Magazine - Feb. 2011
Beyonce Heat Rush Perfume

FREE PERFUME Beyonce Heat Rush!
Bring this issue to any participating Macy's store to receive a free deluxe sample size of Beyonce's new fragrance, Heat Rush. Hurry! Giveaway starts January 15 - while supplies are limited! Go to www.seventeen.com/heatrush...through Feb. 15, 2011.

("Reader Reward." Seventeen Feb. 2011: 150.)


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