Celine Dion Simply Chic

Celine Dion Simply Chic Perfume

Celine Dion Simply Chic - eau de toilette for women

Simply Chic by Celine Dion - "Simply Chic is a sparkling, floral, woody fragrance opening with bright citrus notes of Sicilian bergamot, blackcurrant and mandarin zest. At the heart of the fragrance is a luscious floral bouquet of white freesia, linden blossom and white rose. Lingering with notes of silk musk, white patchouli, crystal amber and sandalwood, the fragrance creates a long-lasting, warm and sensual harmony, making every woman feel comfortable, confident and beautiful." --celinedionbeauty.com

Perfume House Celine Dion
Introduced Febraury 2010 - Limited Edition
Tagline Simply Chic is simply wonderful...the very essence of effortless style.
Scent Classification Woody Floral
Perfumer Claude Dir (Givaudan)
Fragrance Notes Top - Sicilian bergamot, blackcurrant, mandarin zest
Heart - freesia, linden blossom, white rose
Base - silk musk, white patchouli, crystal amber, sandalwood bark
Package Designer Coty. Bottle: Jane Tarallo. Carton: Marc Rosen Assoc.
Print/TV Campaign Celine Dion (model), Martien Mulder (photographer), Badger & Partners
Available Products Celine Dion Simply Chic - Eau de Toilette 1.7oz

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Celine Dion Simply Chic Fragrance
Celine Dion Simply Chic Fragrance
Celine Dion - Feb 2010
Celine Dion Simply Chic Perfume
Celine Dion Simply Chic Perfume
Celine Dion Simply Chic Perfume
Celine Dion Simply Chic Perfume

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Celine Dion Simply Chic Press Release

"After creating Chic, a fragrance that combines glamour with a sophisticated edge, we wanted to explore a whole new realm, while staying in fashion. What emerged was something refreshing, subtly natural and luminous...a fragrance that is Simply Chic." --Celine Dion

Coty Beauty announces the launch of a new Limited Edition fragrance from Celine Dion Parfums, Simply Chic. Available in February 2010, this limited edition scent makes a delightful statement for spring. Celine Dion, one of the world's most captivating and dynamic recording artists, shares her inner beauty, effortless style and casual elegance through a scent that is intimate, luxurious and simply chic.

The Fragrance
Simply Chic is a sparkling, floral, woody fragrance opening with bright citrus notes of Sicilian bergamot, blackcurrant and mandarin zest. At the heart of the fragrance is a luscious floral bouquet of white freesia, linden blossom and white rose. Lingering with notes of silk musk, white patchouli, crystal amber and sandalwood, the fragrance creates a long-lasting, warm and sensual harmony, making every woman feel comfortable, confident and beautiful.

Top Notes: Sicilian Bergamot, Juicy Black Currant, Mandarin Zest
Middle Notes: Freesia in Bloom, Linden Blossom, White Rose
Base Notes: Silk Musk, White Patchouli, Crystal Amber, Sandalwood Bark

Fragrance Created by Perfumer: Claude Dir, Givaudan
Fragrance Family: Sparkling Floral Woods

The Packaging
The bold yet feminine carton and bottle reflect the Simply Chic spirit to perfection. The heavy glass bottle is complemented by a sleek transparent cap and reflective silver collar for a monochromatic look creating a perfect marriage with the fresh, amber coloured fragrance.

The carton has an elegant, unique architectural design featuring a soft V (roman numeral five) facet in a nod to Celine Dion's lucky number. Highlighted with a touch of warm amber color, the V facet is surrounded by a beige embossed pattern giving it distinctive visual depth.

Bottle designer: Jane Tarallo
Carton designer: Marc Rosen Associates

The Advertising
The print ad is a manifestation of Celine Dion and springtime. The visual captures her in a quiet moment sitting on a bench in the spring sunlight, looking beautifully natural.

Advertising agency: Badger & Partners
Photographer: Martien Mulder

Simply Chic is simply wonderful ... the very essence of effortless style.

Source: www.celinedionsimplychic.com (Mar. 2010)


Q&A with Givaudan Perfumer Claude Dir

What was your source of inspiration when creating this fragrance?
Although we are all familiar with the public, glamorous performer side of Celine, the inspiration for this fragrance was much more personal in exploring her more private side and her modern style that is effortlessly elegant yet simple.

How would you describe this fragrance in a few words?
Simplicity and refined glamour.

Which family does this fragrance belong to?
Sparkling Floral Woods

Which ingredients came to your mind when you thought of Celine?
The black currant at the top is uniquely sweet yet playfully in spirit and the white floral bouquet at the heart balanced with the silk musk all come together to represent the simple elegance which Celine embodies.

How this fragrance is structured, what is its olfactive signature? Could you tell us about the top, heart & base notes?
At the top, there is Sicilian bergamot, juicy black currant and mandarin zest.

The olfactive signature is the white floral bouquet at the heart. I wanted to capture the soaring sensation of freesia exactly at the moment of bloom with sparkling linden blossom and radiant white rose. It represents a modern, elegant femininity that is also glamorous, very much like the Celine on and offstage.

At the bottom, there is silk musk, white patchouli, crystal amber and sustainably-harvested Australian sandalwood bark that comes from an exclusive Givaudan partnership.

How does the fragrance express the strong personality of Celine?
There is an exciting energy and charisma right away that is like the glamorous, international star on stage but there is a soft femininity and effortless elegance which centers the fragrance.

To which kind of women is the perfume dedicated?
She is someone who is comfortable in her own skin and has an innate elegance that is simple, glamorous and personal to her.

Source: www.celinedionsimplychic.com (Mar. 2010)


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