Comme des Garcons Odeur 53

Comme des Garcons Odeur 53 - fragrance for women and men

Odeur 53 by Comme des Garcons - An aromatic fragrance for women or men. This was the first anti-perfume scent launched by Comme des Garcons, created using 53 abstract, non-traditional, synthetic notes reminiscent of air dried laundry, metal, desert sand, and oxygen. Launched in 1998 and available in an eau de toilette spray from Luckyscent and Barneys New York.

Comme des Garcons Odeur 53 Fragrance

Comme des Garcons Odeur 53 Fragrance

Comme des Garcons Odeur 53 - fragrance info

Perfume House Comme des Garcons
Introduced 1998
Perfumer  
Scent Classification Aromatic
Fragrance Notes oxygen, flash of metal, fire energy, washing drying in the wind, mineral carbon, sand dunes, nail polish, cellulose, pure air of the high mountains, ultimate fusion, burnt rubber, flaming rock
Package Design  
Print/TV Campaign  
Available Products Eau de Toilette 6.8 oz / $135

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Comme des Garcons Odeur 53

"An abstract anti perfume. The latest technology is used to clone odours from inorganic materials. Smells never before used, with no precise name only abstract ideas. - The Freshness of Oxygen, Flaming Rock, Freshly Mowed Grass, Wash Drying in the Wind, Sand Dunes, Pure Air of the High Mountains, Flash of Metal, Nail Polish" --comme-des-garcons-parfum.com

Comme des Garcons Odeur 53 - fragrance editorials


Comme des Garcons Odeur 53 Fragrance editorial
Allure - March 2017
Comme des Garcons Odeur 53

Disrupt (verb): to radically change an industry's business stategy, as by introducing a product or service that creates a new market.

Disruptors
Is the prettiest hair color always the most natural? What if his was the same as hers? Why must "model" be synonymous with "skinny"? By asking provocative questions and answering them with aplomb, 11 irrepressible talents are changing the way we experience beauty.

CHRISTIAN ASTUGUEVIEILLE
The creative director of Comme des Garcons Parfum knew 25 years ago how we'd want to smell today. - Google Astuguevieille and his fragrance career isn't even on the first page. That's because in addition to guiding creative direction of the fragrances at Comme des Garçons for the past 25 years, he's also a sculptor, a furniture maker, and a jewelry designer. GENDER BENDER: Astuguevieille's earliest scents - CDG and CDG2 - were created neither for men nor for women. "Our objective was individuality," says Astuguevieille, who championed gender fluidity in perfumery long before the expression came into the cultural conversation. FAKING IT: While other fragrance houses tout the purity of their scents, Astuguevieille makes no such claim. In his own estimation, his finest achievement was Odeur 53, a blend of nail polish, metal, and air-dried laundry, which relies on "a massive use of synthetics," he says, almost giddy. "We created it with ingredients not usually cared for in perfumery."

One of Astuguevieille's most avant-garde scents: Odeur 71 COMME DES GARCONS, which features notes of pencil shavings and hot lightbulbs.


(Morrill, Hannah. "Disruptors." Allure Mar. 2017: 108-112)



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