Dior Homme (2020)

Homme - fragrance for men

Homme by Dior is a new woody fragrance for men. Crafted by Dior in-house perfumer Francois Demachy, this reinvention of the original 2005 (reformulated in 2011) Dior Homme, is built around "the warmth of Atlas cedar" as it "embraces the ruggedness of Haitian vetiver." The intensely woody fresh masculine scent includes Atlas cedar on top, a heart of patchouli, and a base of vetiver. The original Homme perfume bottle is updated with a modern sleek design and features a more prominent label. Robert Pattinson and Lana Zakocela model for the "I'm Your Man" ad campaign. Available in an eau de toilette spray in early 2020.

Dior Homme (2020)
Dior Homme (2020) - Eau de Toilette
Woody
Fragrance Notes
Top - Atlas cedar
Heart - Patchouli
Base - Haitian vetiver

Perfumers - Francois Demachy
Launched - January 2020

Dior Homme (2020) - new fragrance details

DIOR HOMME Eau de Toilette
A spicy, woody scent with a distinctly sexy signature. A subtle trail that leaves a unique impression, synonymous with a style that's alluring, casual and free.

Dior Homme Eau de Toilette is an alluring combination of power and freshness. Intensely woody and masculine, its fragrance takes hold and leaves a lasting impression. Artfully crafted with raw sophistication, Dior Homme is a man confident in both his strength and tenderness. A new, masculine sensuality is redefined in a harmony of smooth and raw wood. The warmth of Atlas Cedar embraces the ruggedness of Haitian Vetiver, creating a bold fragrance trail that leaves a sensual imprint. The Dior Homme bottle has been stylishly reinvented with a sleek and modern design. With light, crystal-clear glass, this sculpted block is an expression of simple and understated elegance, revealing its essential beauty: the fragrance.

Olfactory Notes
ATLAS CEDAR - Atlas Cedar radiates a dry and subtly leathery warmth through the trail of Dior Homme. Combined with Vetiver, it commands a harmony of woods rich with tension and sensuality.
PATCHOULI HEART - Full of enveloping, the Patchouli heart ties the composition together, mingling with the virile woods to create a caressing sensuality.
VETIVER - Native to India and Indonesia, but also found in Haiti and on Reunion Island, Vetiver is a perennial plant with a fragrance root system. The essential oil is obtained by steam distillation. The persistent accords of Vetiver are used in woody, chypre and oriental compositions. Vetiver creates a boldly sophisticated base note for Dior Homme.

(Source: dior.com, Feb. 2020)

This new Dior Homme has an unmistakably virile signature that does not prevent it from developing tender, sensual accents. It basically draws the portrait of a modern man."

François Demachy, Dior Perfumer-Creator

The eau de toilette spray for Dior Homme is available in 3.4 oz. ($95) and 1.7 oz. ($75), matching body products include shower gel, aftershave balm, and deodorant. (Sephora, ULTA)

Dior Homme (2020) Fragrance

Actor Robert Pattinson and Latvian fashion model Lana Zakocela star in the "I'm Your Man" 2020 campaign ad directed by Jonathan Alric.

View the video commercial

Dior Homme (2020) Ad
Dior Homme (2020) Robert Pattinson Ad
Dior Homme (2020) Rob Pattinson
Dior Homme (2020) Fragrance Ad

Dior Homme (2020) - Perfume Editorials


Allure - March 2020
Dior Homme (2020)

Beauty Reporter - Heart (Th)Rob
The sexiest sound in the world? The faint, fuzzy friction of Robert Pattinson's facial hair as it brushes the receiver on the other end of the line. The second sexiest: his thoughts on beauty.

Q & A with Robert Pattinson
Allure: "What does the new Dior fragrance smell like? [Pattinson has been the face of Dior Homme fragrance since 2013.]
Robert Pattinson: "I hardly ever wear fragrances. If I wear a fragrance, I find it quite overbearing. But this one, for some reason, you don't really notice you're wearing it. I can never really describe it. People are like, 'Is it woody smelling?' But I don't really know what wood smells like. It definitely makes me feel more awake. There's something fresh about it."

Allure: What are the best and worst smells in the world to you?
R.P.: "Definitely the scent of when you're in love with someone, and the smell is incredible. It brings out an animal side of being human. ..."

("Beauty Reporter: Heart (Th)Rob." Allure. March 2020: 18)



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