DKNY Be Delicious Heart the World

DKNY Be Delicious Heart the World Perfume

DKNY Be Delicious Heart the World - eau de parfum for women

Heart the World Collection by DKNY - "Explore the collection that celebrates the most loved cities. I Heart Paris - adds the sophistication and sensuality of a woody structure to the apple essence. I Heart London - highlights the delicious apple essence with hyacinth and English garden florals. I Heart Rio - features a juicy blend of Maracuja fruits, our delicious apple essence, and the sexy heat that is Brazil. I Heart NYC - is our iconic Be Delicious fragrance that is defined by our delicious apple essence."  --dkny.com

Perfume House   DKNY
Introduced May 2012
Tagline --
Scent Classification Paris: Woody | London: Fruity Floral | Rio: Fruity | DKNY: Citrus
Perfumer --
Fragrance Notes See below: more fragrance details
Package Designer --
Print/TV Campaign --
Available Products DKNY Heart the World - Eau de Parfum 1.7oz / $65

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DKNY Be Delicious Heart the World website

more fragrance details


DKNY Hearts The World - Explore the collection that celebrates the most loved cities.

Be Delicious NYC (light green bottle)
Ripe for adventure, NYC is all about the energy, the passion, and the chance to belong to something incredible.
Seven years ago, when Donna Karan created Be Delicious, she captured the emotion of New York City in a bottle. Be Delicious NYC is the iconic Be Delicious scent. From the chic downtown streets of Soho to the hustle of Times Square to the sleek elegance of the Met Museum, to the peace and quiet of an afternoon in Central Park, New York is the city where the possibilities are endless.
Scent Notes: American apple, rose, violet, green cucumber, grapefruit, magnolia, tuberose, muguet, sandalwood, white amber.

Be Delicious LONDON (pink bottle)
Where country-meets-city, London is a mix of quaint hamlets and posh high streets.
A mix of English countryside with the heart and soul of the city, this refined scent features spring hyacinth, green apples, rich honeysuckle, blackcurrant buds -- and of course, plenty of beautiful English roses that whisk you off to the rolling hills of the Cotswolds. Bottom notes of warm amber and elegant vetiver lend a sophisticated finish that brings you back to the posh high streets of London with Trafalgar Square and sight-seeing along the Thames.
Scent Notes: Hyacinth, green apples, honeysuckle, black currant, English rose, amber, vetiver.

Be Delicious PARIS (blue bottle)
Inspired by the women of Paris -- impossibly stylish, sophisticated and always put-together.
This intoxicating medley of fresh jasmine, violet, and patchouli recalls an afternoon spent strolling through the Jardin du Luxembourg and evenings along the Seine. A touch of vanilla and Gala apples offer an enticing wink, capturing the delicious atmosphere of the city's patisseries and open-air markets filled with tempting sweets.
Scent Notes: Fresh jasmine, patchouli, vanilla, gala apples, violet.

Be Delicious RIO (teal bottle)
Lush and tropical, Rio is all about letting go and celebrating life!
The juicy blend of maracuja fruit and pink lady apples is fresh and as vibrant as the city. Exotic notes of myrrh, benzoin and sandalwood take you to the warmth of the sun-filled beaches. Energizing orange flower and sexy gardenia kiss your skin and surround you with a mysterious allure that lingers until the last samba dance party ends at dawn.
Scent Notes: Maracuja fruit, pink lady, orange flower, gardenia, sandalwood.

DKNY Hearts WOMEN (not pictured - not available in all countries)
The fragrance that celebrated the most loved city.
New York City is a place where dreams come true and life is full of optimism and vitality. Inspired by the spontaneity and emotion of the city, DKNY Heart Eau de Toilette is the new fragrance for women celebrating the iconic NYC skyline.
Scent Notes: Bergamot, lemon flower, violet leaves, linden blossom, orris, white suede, musk, vanilla beans, vibrant woods.

Source: www.facebook.com/dknyfragrances (Aug. 2012)


perfume advertising campaign


DKNY Heart the World Perfumes
DKNY Heart the World Perfumes
DKNY - May 2012
DKNY Heart the World Fragrances
DKNY Heart the World Fragrances
DKNY - May 2012

DKNY Be Delicious Heart the World perfume editorials

DKNY Heart the World Perfumes
Marie Claire Magazine - July 2012
DKNY Heart the World Perfumes

Splashes of Summer
DKNY Be Delicious Hearts Rio Eau de Parfum, $65 (sephora.com).

Perfumes referenced in article:
- Calvin Klein Eternity Aqua
- Madonna Truth or Dare
- Dolce & Gabbana Light Blue Dreaming in Portofino
- A Dozen Roses Electron
- DKNY Be Delicious Hearts Rio
- Christian Dior Grand Bal
- Viktor & Rolf Flowerbomb La Vie En Rose

("Beauty: Splashes of Summer." Marie Claire July 2012: 165)


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