Pure DKNY

Pure DKNY Perfume

Pure DKNY - scent spray for women

"A drop of vanilla in water surrounded by the softness of floral. pureDKNY is a simple luxury - a drop of Vanilla in water as its signature. The soft floral scent also features a Dew-drop Petal Accord, Lotus Flower, and Bulgarian Rose, which harmonize with the floral heart of Transparent Jasmine, Freesia and Lush Orchid. The finish is a cradle of warmth - White Amber, Creamy Sandalwood and a drop of Vanilla in water." -- puredkny.com

Perfume House   Donna Karan New York
Introduced 2010
Tagline Go Pure
Scent Classification Floral
Perfumer --
Fragrance Notes Top -- Dew-drop Petal Accord, Lotus Flower, Bulgarian Rose
Heart -- Transparent Jasmine, Freesia, Lush Orchid
Base -- White Amber, Creamy Sandalwood, Vanilla
Package Designer --
Print/TV Campaign Angela Lindvall (model)
Available Products Scent Spray 1oz ($45), 1.7oz ($65), 3.4oz ($85)
Body Butter 6.7oz ($40)

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advertising campaign


Pure DKNY Donna Karan fragrance
Pure DKNY - Donna Karan fragrance
Marie Claire, Feb 2011
Pure DKNY Donna Karan perfume
Pure DKNY - Donna Karan Perfumes
Oprah, Feb 2011
Pure DKNY fragrance
Pure DKNY, Perfume - Donna Karan
Elle, Dec 2010 (Front)
Pure DKNY fragrance
Pure DKNY, Fragrance - Donna Karan
Elle, Dec 2010 (Back, scent strip)

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pure DKNY - A soft floral scent with a signature vanilla accord. Pure scent. A drop of vanilla sourced from Africa, a drop of goodwill pureDKNY supports local communities by taking small steps to help make a differece, pure and simple.
("Pure DKNY." Allure Feb. 2011.)


Pure DKNY perfume editorials

Sexy Scents to Spice up your Scent Life - Warm Notes: Rich, enveloping, and unfresh notes, including musk, vanilla, cinnamon, patchouli, and woods, "deliver heat in one way or another," says [perfumer Stephen J.] Nilsen. Cozy up with one of these scents. Vanilla: "Its creamy, feel-good quality is addictive," says Nilsen. PureDKNY starts and ends with vanilla, but florals and woods keep it from being too saccharine (dkny.com).
(Edgar, Jolene. "Sexy Scents." Allure Dec. 2010.)

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