Giorgio Armani My Way

Giorgio Armani My Way
Giorgio Armani My Way
Floral
Top notes - Calabrian bergamot, Egyptian orange blossom
Heart notes - Tuberose, jasmine
Base notes - Virginia cedar, Madagascan vanilla, white musk

Perfumers - Carlos Benaim and Bruno Jovanovic
Launched - August 10, 2020

My Way - perfume

My Way by Giorgio Armani is a new white floral fragrance for women. This feminine scent was designed with the brand's commitment to sustainability, utilizing a refillable bottle system, the use of recycled materials, and sustainably sourced ingredients. Armani plans to reduce their environmental impact and carbon footprint, while marketing to a younger generation. Crafted by IFF perfumers, the floral bouquet includes notes of bergamot and orange blossom blending into a tuberose and jasmine heart, with a cedar, vanilla, and white musk finish. The "talisman" perfume bottle houses the pink juice with a deep royal blue cap and gold accents. The bright floral, launched in 2020, is available as an eau de parfum. Adria Arjona models for the ad campaign.


Giorgio Armani My Way - new fragrance details


ARMANI BEAUTY My Way Eau de Parfum
The new feminine fragrance. Coming soon.
MY WAY is a talisman bottle that encapsulates all the encounters that matter.

giorgioarmanibeauty-usa.com (August 2020)

Giorgio Armani My Way Perfume

The new Giorgio Armani My Way fragrance is available in an Eau de Parfum spray, $126 for 2.5 oz., $97 for 1.7 oz., and $74 for 1 oz.

Giorgio Armani My Way Fragrance Ad

American actress and model Adria Arjona stars in the fragrance ad campaign directed by Hunter & Gatti.

View the video commercial | commercial 2

COMING SOON - MY WAY, the new feminine fragrance by Giorgio Armani
MY WAY, the new feminine fragrance. Coming soon.
Are you ready to be part of this journey?

Starring: Adria Arjona
Directors : Hunter & Gatti
Music: "Find me" by Sigma featuring Birdy"

youtube.com/user/GiorgioArmaniBeauty (Jul 20, 2020)

Giorgio Armani My Way Perfume Ad

Giorgio Armani My Way - perfume editorials


Good Housekeeping - October 2020
Giorgio Armani My Way

Beauty Closet
New & Hot - The latest and most exciting finds to come cross our desks this month.

CHIC SCENT
The perfume version of a designer little black dress, this sophisticated fragrance melds strong and delicate notes such as cedarwood, jasmine and vanilla.

GIORGIO ARMANI My Way Eau de Parfum, $74, Sephora

(Franzino, April. "Beauty Closet." Good Housekeeping. October 2020: 24)


Elle - October 2020
Giorgio Armani My Way

Beauty: Scent Sciences - Bottled Feelings
The antidote to your mounting anxiety? It might be right under your nose. ... Photographer Christelle Boule makes the invisible visible by developing spills of perfume on photo paper. Every fragrance has its own particular ratio of scent chemicals and oils, leaving a unique fingerprint. Here, Boule's image of Giorgio Armani My Way Eau de Parfum.

Scents and Sensibilities - Reseach indicates that certain notes can confer specific emotional and physiological reactions. Sniff your mood of choice.

FEEL CALM - Jasmine mitigates anxiety and sleeplessness. GIORGIO ARMANI My Way Eau de Parfum ($74, macys.com).

GET RELAXED
Lavender can alleviate tension on the spot. Predominantly Black A Solitude Candle ($16, predominantlyblack.com).

FIND POSITIVITY
Bergamot can offset feelings of stress and negativity. The Nue Co. Functional Fragrance ($155, thenueco.com).

(Lynch, Maura. "Beauty: Bottled Feelings." Elle. October 2020: 64)


Allure - August 2020
Giorgio Armani My Way

Beauty Reporter - Q&A with Adria Arjona
"My first word as a baby was 'lipstick,'" says actor Adria Arjona, who's starring in next year's thriller Morbius, with Jared Leto. She's also the face of GIORGIO ARMANI's sustainably sourced floral perfume My Way, and - as you've probably guessed - a lifelong beauty lover.

"The scent is feminine and vibrant and fresh. And I love that the bottle is refillable and each element can be recycled separately."

"...I've always believed in having your own smell. I love [the scent of] orange blossoms. It smells fresh, vibrant, and clean, and coincidentally My Way has it."

("Beauty Reporter: Q&A with Adria Arjona." Allure. August 2020: 22)



Giorgio Armani - perfume list

View all Giorgio Armani perfumes and fragrances


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