Guerlain L'Heure Bleue

Guerlain L'Heure Bleue Perfume

Guerlain L'Heure Bleue - eau de toilette for women

L'Heure Bleue by Guerlain - "The sun has set, but night has not yet fallen. It's the suspended hour... The hour when one finally finds oneself in renewed harmony with the world and the light. L'Heure Bleue is the moment when the sun disappears beneath the horizon and the sky is painted with night's velvet. It is an atmosphere, an inexpressible rendering exceptional moments. L'Heure Bleue was born in 1912 of the fleeting sensation that inspired the Impressionist painters whose works Jacques Guerlain collected. He pictured this bouquet of roses softened with iris, violet and vanilla, which evoke his favorite moment of the day when, as he put it, "the night has not yet found its star" and all of nature's elements are cast in blue light." guerlain.com

Perfume House   Guerlain
Introduced 1912 | 2012
Tagline A perfume suspended in time.
Scent Classification Floral Oriental
Perfumer Jacques Guerlain (1912), Thierry Wasser (2012)
Fragrance Notes Top - bergamot, aniseed
Heart - carnation, neroli, jasmine, rose
Base - iris, violet, vanilla benzoin, tonka bean, musk
Package Designer Bottle by Raymond Guerlain
Print/TV Campaign J. Walter Thompson (photographer 1986-1998)
Available Products Guerlain L'Heure Bleue - Eau de Toilette 1.7oz / $73
Guerlain L'Heure Bleue - Eau de Parfum 2.5oz / $115
Guerlain L'Heure Bleue - Parfum Extract 1oz / $327
Guerlain L'Heure Bleue - Deodorant Natural Spray 2.7oz
Guerlain L'Heure Bleue - Perfumed Body Lotion 6.7oz

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more fragrance details


Guerlain L'Heure Bleue
The perfume both suggests and imposes the memory of she who wears it... she is an elegant, tender woman of secret sensuality. An armful of suave and delicate flowers enveloped in a breath of powder takes wing toward oriental notes. Floral, aromatic and very romantic, L'Heure Bleue can be qualified as a true masterpiece, a monument in the history of perfumery.

Fragrance Description
Floral Oriental. Endearing, unsettling, captivating The top notes of the fragrance sweeps you into the freshness of bergamot and the audacity of an aniseed note. The heart's carnation and neroli accord intoxicates with a little spice, a little freshness and a lot of sensuality. Most troubling is the powdery, oriental dry-down that gives L'Heure Bleue its suave fragrance, in the powdery note of iris and violet, and the gourmand note of vanilla benzoin and Tonka bean. The perfume, enveloped in velvety warmth takes on a texture so soft and captivating, it's like a silk veil on a woman's bare skin

Source: www.guerlain.com (Dec 2012)


perfume advertising campaign


L'Heure Bleue Guerlain Perfume 2012
L'Heure Bleue Guerlain Perfume 2012 Limited Edition Coffret
This limited edition coffret features a bottle of L'Heure Bleue parfum, with three interpretations: L'Aurore (morning) EDP, Le Zénith (noon) EDP, and Le Crépuscule (dusk) Extrait de Parfum, all 1oz. each. The blue velvet box, embroidered in silver pearl by Lesage Atelier de Broderie.

Guerlain L'Heure Bleue fragrance
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Guerlain L'Heure Bleue Perfume
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Guerlain L'Heure Bleue Perfume
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Guerlain L'Heure Bleue Perfume
Guerlain L'Heure Bleue Perfume

perfume editorials

Guerlain L'Heure Bleue perfume
Harper's Bazaar - Nov 2012
Guerlain L'Heure Bleue Perfume

The Power of Perfume
The appeal of perfume is that it is at once ephemeral and empowering. ... My first and strongest memories about perfume come from...my mother.... My mother wore perfume before going to Paris (Straw Hat by Fabergé), but the perfumes I recognized as hers were the ones she bought in Paris.... I knew them best not on her body by in the beautiful bottles on her dresser: Chanel No. 5, Lanvin Arpège, Guerlain L'Heure Bleue. The shapes of the bottles had authority, the force of elegance, and their mingled scents spoke of things about her that I could sense but not see, something on the outer perimete of my awareness.

(Gaitskill, Mary. "The Power of Perfume." Harper's Bazaar Nov. 2012: 218)

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