Guerlain Muguet

Guerlain Muguet Perfume

Guerlain Muguet - eau de toilette for women

Muguet by Guerlain - On May Day, May 1st, Guerlain boutiques will sell Muguet, a limited edition lily of the valley fragrance. The 2012 edition of this floral green scent was created by perfumer Thierry Wasser. Guerlain Muguet was first created in 1905 by Jacques Guerlain containing notes of bergamot, lily, lily of the valley, jasmine, and rose.

Perfume House Guerlain
Introduced 1840 (first) | 1905 (original) | May 1, 2012-2013
Tagline --
Scent Classification Floral Green Fruity
Perfumer Thierry Wasser (2012)
Fragrance Notes Lily of the Valley, lilac, rose, jasmine
Package Designer Charm and necklace from Gripoix. (2012)
Print/TV Campaign --
Available Products Guerlain Muguet - Eau de Toilette 2oz / $575

perfume advertising campaign



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Guerlain Muguet - 2013 Edition
Housed in a quadrilobe bottle, designed back in 1908, embellished with embossed paper etching of the lily of the valley flower created by Creanog. Limited edition of 1,349 at Nordstrom 2.03oz eau de parfum $575.

Guerlain Muguet - 2013 Edition Eau de Parfum
It's more than a simple tradition, it's an event! Each year Guerlain invites you to welcome the lovely month of May with a numbered, limited-edition bottle of Muguet. For the 2013 edition, Guerlain has invited Creanog House, a Parisian studio specializing in paper sculptures, to explore the breadth of its talents by embellishing the emblematic quadrilobe bottle. Their efforts have brought the delicate stems of Muguet (Lily of the Valley) to life. Their enchanting bells bloom and cast their spell in a lavish, immaculate white-paper engraving. Created by a Maitre d'Art, the masterpiece of detailing and artistic finesse truly makes this prestigious and exclusive springtime charm sparkle. A fresh floral fragrance: a sublimated lily of the valley note, infused with bergamot, jasmine and rose accents, which ushers in the springtime with elegance.
Source: nordstrom.com (May 2013)


perfume articles & editorials

Guerlain Muguet Perfume

Guerlain Lily of the Valley Perfume
Vogue Magazine - May 2012
Guerlain Muguet Perfume

Lily of the Valley
As the story goes, on the first of May 1561, King Charles of France -- who was ten at the time -- was presented with a fragrant bunch of muguet: the delicate green sprigs capped with tiny white bells that we know as lily of the valley. It was a gesture signifying luck and prosperity, which so touched the king, he continued the tradition by giving the sweet-smelling blossoms to the ladies of his court each year on the same day. La Fête de Muguet continues in France today, and though men, who wear a few stems in their lapel, still present women with fresh bouquets, a tradition of the bottled kind has sprung up, too. The scent of these flowers, in bloom just a couple weeks each year, has bewitched perfumers for centuries. The most famous muguet is certainly Diorissmo, the landmark fragrance Edmond Roudnitska created for Christian Dior in 1955. Dior had become so taken with his "lucky flower," he established it as the emblem of his couture house and took to sewing fresh sprigs into the hems of his dresses; when his models did their customary twirl, the delicate scent would fill the salon. Guerlain's long-standing affair with the bloom traces back to the house's founder, Pierre-François-Pascal Guerlain, who created their first Muguet in 1840. Since 2005, Guerlain has released limited editions every May 1, each reflecting the nuances of the previous season's harvest. This year's, of which these are a scant 250 bottles available in the U.S., comes in a hand-numbered flacon ($580; 1-866-409-6110). An instant classic -- until next year.

(Brown, Sarah. "Beauty: Lily of the Valley." Vogue May 2012: 214)


Guerlain Muguet Perfume
Allure Magazine - May 2012
Guerlain Muguet Perfume

This Fragrance Costs $575 - Here's Why:
Guerlain's latest version of Muguet Eau de Toilette costs more than $2 a spritz. What's behind the dollars -- and scents:

Notes - Lily of the valley, the main scent, is always a synthetic note. "It's not the lily of the valley that's expensive; it's the addition of natural extracts," says perfumer Yves Cassar -- in this case, rose and jasmine. "These flowers require many petals to produce a tiny bit of oil."

Exclusivity - Each of the 1,345 bottles is numbered and available only at Guerlain boutiques starting May 1.

Jewelry - The bottle wears a removable green-glass-and-gold necklace from Gripoix, a 143-year-old jewelry house in France.

(DeMaio, Krista Bennett. "Best Reporter." Allure May 2012: 73)

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Guerlain Muguet

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