Jour d'Hermes

Jour d'Hermes Perfume

Jour d'Hermes - perfume for women

Jour d'Hermes by Hermes - "From dawn until dusk, a luminous and sensual floral that flourishes."  --hermes.com

Perfume House   Hermes
Introduced February 2013
Tagline --
Scent Classification Floral
Perfumer Jean-Claude Ellena
Fragrance Notes Aquatic accord, gardenia, white flower accord, green notes
Package Designer Bottle by Pierre Hardy.
Print/TV Campaign --
Available Products Hermes Jour d'Hermes - Eau de Parfum 1.6oz, 2.8oz / $108-149
Hermes Jour d'Hermes - Eau de Parfum 4.2oz refill / $130
Body Lotion 6.7oz/$64, Shower Gel 6.7oz/$53, Deodorant Spray 5oz/$53
Hermes Jour d'Hermes Fragrance Collection
Hermes Jour d'Hermes Fragrance collection

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Jour d'Hermes website

perfume advertising campaign


Hermes Jour d'Hermes fragrance
Hermes Jour d'Hermes Fragrance
Hermes Jour d'Hermes perfume
Hermes Jour d'Hermes Perfume
Hermes - Harper's Bazaar, April 2013
Hermes Jour d'Hermes fragrance
Hermes Jour d'Hermes Eau de Parfum
Hermes - Harper's Bazaar, April 2013 (back scent strip)

perfume editorials


Jour d'Hermes Perfume editorial
Marie Claire - May 2013
Jour d'Hermes Perfume

Beauty Snoop - Global Recruits
MC's international editors reveal their favorites from around the world.

Hermes Jour d'Hermès Eau de Parfum, $149 (usa.hermes.com)
"I dab this crisp, floral fragrance behind my ears for special occasions." --Beatriz Portuguez, Beauty editor, Marie Claire Mexico & Latin America


(Choi, Maureen. "Beauty Snoop: Global Recruits." Marie Claire May 2013: 10-16)


Hermes Jour d'Hermes Perfume editorial
InStyle - May 2013
Hermes Jour d'Hermes Perfume

Mother's Day Gifts - The Mother Lode
Strike gold with this trove of thoughtful gifts -- from vibrant bangles to a swoon-worthy scent -- for the woman who deserves to be dazzled!

Springtime Spritz
The bright floral notes of this elegant fragrance evoke an armful of just-picked blooms.

Jour d'Hermes perfume, Hermes, $149 / 2.8 fl. oz.; usa.hermes.com


("Life, etc.: The Mother Lode." InStyle May 2013: 406)


Hermes Jour d'Hermes Perfume
Harper's Bazaar - April 2013
Jour d'Hermes Perfume

What We Love - April Must-Haves
Yellow gold with white accessories make a fresh statement for spring.

Hermes Jour d'Hermes eau de parfum, $108. hermes.com


("April Must-Haves: What We Love." Harper's Bazaar Apr. 2013: 42)


Hermes Jour d'Hermes Perfume
Marie Claire - March 2013
Hermes Jour d'Hermes Perfume

Hermes Jour d'Hermes Eau de Parfum, $149

"When everyone is talking night, I say, 'Let's do day.'"
-- Jean-Claude Ellena

Breaking Dawn
"Time is a luxury," says Pierre-Alexis Dumas, artistic director of Hermes. The concept plays heavily into the house's latest fragrance, Jour d'Hermes, which even the most rudimentary of French speakers and soup lovers know means "day". This particular scent, Dumas explains, specifically relates to the dawn, and in a world of fashionable fragrances that tend to lean toward the more heady domain of sultry opium dens and decadent late evenings, it's a crisp, fresh new take. Chimes master perfumer Jean-Claude Ellena, responsible for many of the brand's greatest hits like Terre d'Hermes and Un Jardin sur le Nil: "Besides, Hermes is not a house of the night." So what does daybreak smell like? While Ellena was inspired by the light-infused paintings of Botticelli and Chasseriau, the goddesses of ancient Greek mythology, and iconic floral scarves, the ultrafeminine blend is also an homage to white flowers. Just don't ask Ellena to name names: "By not displaying discernible scents, the perfume is open to interpretation," he points out. "Everyone can bring themselves to it." Just make sure not to sleep in too late.

Shoe guru Pierre Hardy designed the bisected transparent bottle, which allows plenty of light to pass through.

(Flaherty, Erin. "101 Ideas: Breaking Dawn." Marie Claire Mar. 2013: 202)

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