Isaac Mizrahi Fabulous

Isaac Mizrahi Fabulous Perfume

Isaac Mizrahi Fabulous - eau de parfum for women

Fabulous by Isaac Mizrahi - "Introducing Fabulous the premiere fragrance by designer Isaac Mizrahi. A modern blend of citrus, peony and musk that create a clean sensuality. Delivered in a retro-chic yet playful bottle that is just what you would expect from Isaac Mizrahi." --isaacmizrahiny.com

Perfume House Isaac Mizrahi
Introduced September 6, 2012
Tagline The premiere fragrance by Isaac Mizrahi
Scent Classification Fruity Floral
Perfumer Firmenich
Fragrance Notes Top - mandarin, nectarine, bergamot, freesia
Heart - jasmine, tuberose, pink peony
Base - vanilla, blond woods, patchouli, sandalwood, musk
Package Designer The Cloudbreak Group
Print/TV Campaign Bambi Northwood Blyth (model), Terry Richardson (photographer)
Available Products Isaac Mizrahi Fabulous - Eau de Parfum 1.7oz, 3.4oz / $65-78
Isaac Mizrahi Fabulous - Eau de Parfum Rollerball 10ml / $20
Body Lotion 6.7oz / $30, Shower Gel 6.7oz / $25

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Isaac Mizrahi Fabulous website

perfume advertising campaign


Isaac Mizrahi Fabulous Perfume
Isaac Mizrahi Fabulous Perfume
Isaac Mizrahi - Allure, Sept. 2012
Isaac Mizrahi Fabulous Perfume
Isaac Mizrahi Fabulous Fragrance
Isaac Mizrahi - Allure (back), Sept. 2012
Fabulous Isaac Mizrahi Perfume
Fabulous Isaac Mizrahi Perfume
Bambi Northwood Blyth - Marie Claire Dec 2012

more fragrance details


Isaac Mizrahi Fabulous -- Explore the Scent
Top Notes - Fabulous unfolds with a natural clarity and radiance. A luminous blend of juicy Mandarin, sweet Nectarine and sparkling Bergamot enhances the topnote, as the light freshness of Freesia adds a lush, dewy green texture.

Mid Notes - The heart of the fragrance introduces a boundless bouquet of luxurious flowers. Seductive Jasmine and distinctive Tuberose merge together creating a rich diffusive floralcy, while the beautifully sculptured Pink Peony captures the silky feminine tonality of the fragrance inspiring an undeniably fabulous signature.

Base Notes - As the fragrance deepens, the hypnotic combination of warm Vanilla, Blond Woods and sensuous Patchouli is complimented with the addictive mix of smooth Sandalwood and creamy Musk.

Source: www.isaacmizrahiny.com (Sept. 2012)


perfume editorials

Fabulous Isaac Mizrahi Perfume
Marie Claire Magazine - Jan. 2013
Fabulous Isaac Mizrahi Perfume

Color Theory
"Using very colorful makeup is an expression of doing something purely for fun and pleasure -- very innocent," makeup artist Tom Pecheux said backstage at Peter Som. He wasn't the only one tasting the rainbow: Wella colorist Aura Friedman tinted hair extensions... For the spring collections, color indisputably ruled... What's more inspiring than sporting all those brights during the dead of winter? It's a bold, much-needed reminder that eventually, all those pretty spring flowers will bloom again, even if we have to slog through in furry boots a bit longer.

Isaac Mizrahi Fabulous Eau de Parfum, $78, fabulous.isaacmizrahiny.com
Prada Candy Eau de Parfum, $108, neimanmarcus.com
Royal Apothic Conservatories Eau de Parfum in Velvet Dahlia, Field Poppy, and Noble Carnation, $55 each, royalapothic.com

(Flaherty, Erin. "101 Ideas: Beauty Moment." Marie Claire Jan. 2013: 50)


Isaac Mizrahi Fabulous perfume
InStyle - Nov 2012
Isaac Mizrahi Fabulous Perfume

Fragrance Q & A
Layering is the trick to making your fragrance last all day. Apply a body wash or lotion in the A.M., then follow with a perfume in the same scent. Slip a roller-ball in your purse for touch-ups.

Fabulous by Isaac Mizrahi Perfumed body lotion ($30/6.7oz), roller-ball ($20/.33oz), and eau de parfum ($78/3.4oz), bloomingdales.com.

(Serrano, Angelique. "Making Scents of it All." InStyle Nov. 2012: 205-210)


Isaac Mizrahi Fabulous Perfume
Allure - Oct 2012
Isaac Mizrahi Fabulous Perfume

Isaac Mizrahi
To create his first perfume, Mizrahi reached back to memories of sitting at his mother's makeup table as she sprayed herself with jasmine, tuberose, and sandalwood scents, all of which ended up in his new eau de toilette, Fabulous. To choose its name, Mizrahi simply had to open his mouth. "It's an honest expletive -- I never lie when I use the word 'fabulous.'"

The new fragrance Fabulous (bloomingdales.com)

(Rogers, Patrick. "Beauty Reporter: Isaac Mizrahi." Allure Oct 2012: 94)


Press Release - August 2012
Isaac Mizrahi Fabulous Perfume

Isaac Mizrahi To Launch His First Fragrance For Women: FABULOUS
NEW YORK, Aug. 3, 2012 /PRNewswire/ -- A fashion icon best known for his eponymous fashion lines and ability to dress a woman's silhouette, Isaac Mizrahi is a true inspiration. As a fashion designer, TV personality and businessman, Isaac represents what it means to be a leader in the industry. To celebrate his love of women, Isaac has created a new fragrance: FABULOUS, available September 2012.

A sensual and timeless scent, FABULOUS captures the essence of Mizrahi's native New York and the juxtaposition of beauty and confidence often seen on the city streets that have long inspired him as a designer. This wonderfully feminine scent encapsulates Isaac's desire to make a woman feel like she does when she puts on an evening gown, like she's stepped into a fantasy.

"Creating a fragrance feels like the last piece of the puzzle," said Mizrahi. "I've been designing clothes, accessories, housewares - everything for a woman's lifestyle - for nearly thirty years. FABULOUS is my opportunity to offer women something to identify with on a whole other emotional level."

The launch is being supported by a multimedia campaign created in conjunction with Isaac Mizrahi and famed photographer, Terry Richardson.

FABULOUS: The Fragrance
The fragrance mirrors fruity florals with top notes of mandarin, nectarine and bergamot to invigorate the sense. The floral middle notes, feminine and subtly sexy, feature jasmine, tuberose, freesia and peony. The dry finish of sandalwood, vanilla and cedar give the fragrance a sense of earthiness and empowerment. All scents blend together to create Isaac's vision of feeling and smelling fabulous all the time. The FABULOUS fragrance was developed by Mizrahi in collaboration with The Cloudbreak Group and Firmenich, the largest privately-owned manufacturer of fragrance oil in the perfume and flavor business.

FABULOUS: The Bottle
FABULOUS features an old Hollywood glamorous packaging design. The art-deco inspired, round glass bottle, with its soft pink hue rests off-center and has a vintage feel at first glance. A bright pink bulb atomizer and gold cap adorned with pink polka dots help make the bottle an instant classic with a modern twist. The bright pink carton is simply chic yet bold with a gold logo and accents, perfectly echoing the spirit of the fragrance.

FABULOUS by Isaac Mizrahi will retail for $78.00 (3.4 OZ) & $65.00 (1.7 OZ) and debut exclusively on QVC during their Fashion's Night Out event on September 6, 2012, and Bloomingdales stores nationwide.

Website: https://fabulous.isaacmizrahiny.com

Follow Isaac on twitter @isaacmizrahi for updates.

SOURCE The Cloudbreak Group

Source: PR Newswire (http://s.tt/1jSKf)

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Isaac Mizrahi Fabulous

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