I Am Juicy Couture

I Am Juicy Couture - perfume for women

I Am Juicy Couture by Juicy Couture - A fruity floral fragrance for the glamorous rebel in you. Created by perfumer Dora Baghriche-Arnaud this feminine fragrance contains notes of juicy fruits, gardenia, and cashmere woods. Designed by Paul McLaughlin, the glass bottle features a unique goldtone sparkling cap with the iconic Juicy Couture jewerly toggle and chain. The perfume ad campaign features model Behati Prinsloo, wife of Adam Levine, shot by photographer Solve Sundsbo. The perfume debuted in the summer of 2015. Available in an eau de parfum spray, rollerball and body lotion at Macy's, Belk, and ULTA.

I Am Juicy Couture Fragrance

I Am Juicy Couture Perfume

I Am Juicy Couture - fragrance info

Perfume House Juicy Couture
Introduced July 2015
Perfumer Dora Baghriche-Arnaud
Scent Classification Fruity Floral
Fragrance Notes Top -- raspberry, pomelo, passion fruit
Heart -- gardenia, heliotrope, sweet pea, rose de Mai
Base -- soft musk, cashmere woods, candied amber
Package Design By Paul McLaughlin. Glass bottle features goldtone sparkling cap resembling a jewerly toggle.
Print/TV Campaign Models - Behati Prinsloo (2015)
Photographer - Solve Sundsbo
Available Products Eau de Parfum 1.7oz, 3.4oz / $74-94
Rollerball 0.33oz / $22; Body Lotion 6.8 oz / $45

I Am Juicy Couture Perfume Campaign

More Perfume Details


I Am Juicy Couture

"She's irreverent and unconventional with an intense and playful sensuality that makes her unforgettable. She is bold and fearless. A glamorous rebel with an individual spirit and style that makes a statement to the world. Her fragrance declaration is: I AM JUICY COUTURE. I AM JUICY COUTURE combines ripe, juicy fruits to open this bold and alluring scent before blending a seductive mixture of Gardenia and Cashmere Woods. The fragrance opens with the biting succulence of bursting Raspberry, freshly tart Pomelo and lush Passion Fruit. In the heart, a narcotic temptation of Gardenia, Heliotrope, dreamy Rose de Mai and sensual Sweet Pea combine. It finishes with an addictive luxuriousness of soft Musks, warm Cashmere Woods and Candied Amber." --juicycouture.com (Oct 2015)

I Am Juicy Couture - perfume editorials


I Am Juicy Couture Perfume editorial Edgy Floral Fragrances
Cosmopolitan - Oct 2015
I Am Juicy Couture Fragrance

Petal to the Metal
Ladylike is overrated -- This fall, floral fragrances are all about the edge.

Addictive Blends
Another way to add kick: opulent, edible notes, which give these florals an "addictive, narcotic" quality, says Dora Baghriche-Arnaud, who created Juicy Couture's latest, I Am Juicy Couture. "We have an expression for this type of scent. It's called fleurs á manger - it means 'flowers to eat.'" These scents are having a huge moment right now, she says. Juicy's latest blends gardenia with French praline. JUICY COUTURE I Am Juicy Couture, $54; macys.com

Read more about: Edgy Floral Fragrances

(Matlin, Jessica. "Petal to the Metal." Cosmopolitan Oct. 2015: 158-163)



I Am Juicy Couture Perfume editorial
Marie Claire - Oct 2015
I Am Juicy Couture

Vanity Files
The latest in skincare, makeup, and fragrance.

STATUS UPDATE - Behati Prinsloo
The face of the new I Am Juicy Couture fragrance shares her must-haves for the month.

Daily Spritz -- "I spray on I Am Juicy Couture in the morning. It starts with a burst of passion fruit, but then this amazing, sensual cashmere wood scent comes through that lingers all day." --Behati Prinsloo

Juicy Couture I Am Juicy Couture Eau de Parfum, $94; macys.com

(Goldstein, Jennifer. "Beauty: Vanity Files." Marie Claire Oct. 2015: 210)


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