Purr by Katy Perry

Purr by Katy Perry Perfume

Purr by Katy Perry - eau de parfum for women

"Purr by Katy Perry eau de parfum begins with the aroma of peach nectar and forbidden apple, evolves with a distinct floral bouquet of jasmine blossom, Bulgarian rose and vanilla orchid, and slowly reveals accents of creamy sandalwood and musk. Like the singer herself, Purr is playful yet sophisticated. Katy Perry transcends barriers with her music - so does her new fragrance."  --katyperrybeauty.com

Perfume House   Katy Perry
Introduced February 2011
Tagline Earn My Affection
Scent Classification Fruity Floral
Perfumer Firmenich
Fragrance Notes Top - Peach Nectar, Forbidden Apple
Heart - Jasmine Blossom, Bulgarian Rose, Vanilla Orchid
Base - Creamy Sandalwood, Musk
Package Designer --
Print/TV Campaign Katy Perry (model), Miles Aldridge (photographer)
Available Products Katy Perry Purr - Eau de Parfum 1.0oz / $36, 1.7oz / $45, 3.4oz / $65

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Purr by Katy Perry website

perfume advertising campaign


Purr by Katy Perry fragrances
Purr, Eau de Parfum - Katy Perry
Katy Perry, Cosmopolitan Mar 2011
Purr by Katy Perry perfume launch
Purr by Katy Perry Perfume Launch
Katy Perry - Feb 2011

perfume editorials


Katy Perry Purr Perfume
Cosmopolitan Magazine - Sept. 2012
Katy Perry Purr Perfume

Steal This Star Strategy
Consider giving your brand a visual signature that is totally unique and embodies what you're all about (it can be anything from a logo to a hairstyle). Whenever people see it, you want them automatically to think of you. Check out how these music divas do it.

Katy Perry's Cat Obsession
A cartoonish cat is incorporated into everything she does, from her perfume bottle to her concert tees to her video for "Wide Awake."

(Azodi, Mina. "You Should Be Rich and Famous!" Cosmopolitanllure Sept. 2012:170)


Katy Perry Purr Perfume
Allure Magazine - Dec. 2011
Purr by Katy Perry

Purr by Katy Perry
Katy Perry's signature scent, Purr, comes in a cat-shaped bottle, complete with jeweled eyes, metallic accents, and opulent lavender coloring. Katy Perry transcends barriers with her music -- so does her new fragrance, Purr. katyperrybeauty.com.

("Advertisement." Allure Dec. 2011.)


Katy Perry Purr Perfume
Seventeen Magazine - Nov. 2011
Purr by Katy Perry

Purr by Katy Perry
Katy Perry's signature scent, Purr, comes in a cat-shaped bottle, complete with jeweled eyes, metallic accents, and opulent lavender coloring. The perfume, like Perry herself, is playful yet sophisticated. Katy Perry transcends barriers with her music -- so does her new fragrance, Purr.
Join Seventeen on October 29th for an afternoon of shopping, giveaways, special offers, and more at the Katy Perry "Purr-fect" Party! Nordstrom: Garden State Plaza, Paramus, NJ October 29th, 1:00PM - 3:00PM. katyperrybeauty.com.

("Check It Out." Seventeen Nov. 2011: 57.)


Katy Perry Purr Perfume
Allure Magazine - Oct. 2011
Purr by Katy Perry

Katy Perry's "PURR" is the Cat's Meow
Like Katy Perry herself, her new fragrance "Purr" is playful yet sophisticated. Just as Perry transcends barriers with her music, do does "Purr." It comes in a cat-shaped bottle with jeweled eyes, matallic accents, and opulent lavender coloring. Peach nectar and forbidden apple evolve into jasmine blossom, Bulgarian rose, and vanilla orchid, and slowlyy reveal accents of creamy sandalwood and musk. To find out more, visit katyperrybeauty.com.

("Allure Access." Allure Oct. 2011: 53.)


Purr by Katy Perry Perfume
InStyle Magazine - Feb. 2011
Purr by Katy Perry

Tell us about your new fragrance, Purr:
"I'm a big fan of gardenias, but I wanted the scent to be unique, so we added coconut and jasmine. It's not as sugary as what I wore when I was younger, and not as concentrated as the stuff you smell on older women."

So it's purr-fext for you right now?
"Yes! I love the play on words. I wanted to name the perfume All Things Cute because the bottle is so adorable, but we went with my love for kittens instead."

Purr by Katy Perry eau de parfum $65/3.4 oz.; nordstrom.com.

(Tortolani, Patricia. "Beauty Talk: Katy Perry." InStyle Feb. 2011: 154.)


Katy Perry Purr  Perfume
Seventeen Magazine - Feb. 2011
Katy Perry Purr Perfume

Who's Your Scent Soul Mate?
Playful like Katy Perry: Pick a scent that's as adventurous as you are! Unique notes like bamboo mixed with bubbly apple and girly freesia will show everyone how much fun it is to be around you. Try: Purr by Katy Perry Eau de Parfum, $45 for 1.7oz., Nordstrom.

(others: Because of You by Jordin Sparks, Heat Rush by Beyonce, Reb'l Fleur by Rihanna)

(Gray, Meredith. "Who's Your Scent Soul Mate." Seventeen Feb. 2011.)


Katy Perry Purr Perfume
Cosmopolitan Magazine - Feb. 2011
"Purr"

Purr by Katy Perry
Katy Perry's signature scent "Purr," comes in a cat-shaped bottle, complete with jeweled eyes, metallic accents and opulent lavender coloring. The perfume, like Perry herself, is playful yet sophisticated. Katy Perry transcends barriers with her music and so does her new fragrance, Purr. Available at all Nordstrom locations. katyperrybeauty.com.

("Cosmo Promo." Cosmopolitan Feb. 2011.)


Katy Perry Purr Perfume
Marie Claire Magazine - Jan. 2011
In the Bag: Katy Perry

Katy Perry, the retro-fabulous Teenage Dream pop star - and newlywed! - shares the colorful items she can't hit the road without.

Purr by Katy Perry perfume:
"I wanted this scent to be fresh but not as light as a spritzer and not so concentrated that one squirt would knock people out. This is perfect - as you walk by, you leave a trail of mystery."

(Westbrook, Jeffery. "In the Bag: Katy Perry." Marie Claire Jan. 2011: 148.)


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