Lacoste Essential - eau de toilette for men
Essential by Lacoste - "Lacoste Essential is about freedom to play & enjoy life. The pure glass bottle that uses curves, not lines, reflects the fluidity of the modern world. Key Ingredients: Citrus notes, Tomato Leaves, Black Pepper, Woody notes. Our patented Time Release Technology traps the top-note oils in the perfume, steadily releasing them over time. This allows the fragrance to smell fresher for longer." --lacoste-parfums.com
|Tagline||Free Your Mind|
|Scent Classification||Fresh Citrus Spicy|
Top - Fresh, Aquatic Citrus: tangerine, bergamot, tomato leaves, cassis
Heart - Spicy Floral: black pepper, rose
Base - Woody: patchouli, sandalwood, wood accord
|Package Designer||French design agency Qu'On Se Le Dise|
|Print/TV Campaign||Axel Hermann (model 2006)
Antoine Auriol (model 2008), Francois Rousseau (photographer 2008)
Lacoste Essential - Eau de Toilette 2.5oz, 4.2oz / $54-69
Lacoste Essential - After Shave, Lotion, Shower Gel, Deodorant / $22-37
fragrance advertising campaign
Lacoste Essential CologneLacoste - Antoine Auriol, 2008
Lacoste Essential FragranceLacoste - 2008
Lacoste Essential CologneLacoste - Axel Hermann, 2006
Lacoste Essential FragranceLacoste - 2006
More Fragrance Details
From the office to the gym, this scent stays fresh throughout your busiest day. As a great innovator, Lacoste was keen to explore a new expression of a citrus 'Eau' fragrance: In a traditional fragrance, the top-note oils -- responsible for the fresh citrus scent -- quickly evaporate after spraying on skin. Most users don't like losing this first impression so quickly. Fortunately, our patented Time Release Technology traps the top-note oils in the perfume, steadily releasing them over time. This allows the fragrance to smell fresher for longer, as if it had been freshly applied. Naturally, the length of time depends on the individual's skin chemistry, but it can last from morning until eveing. Key ingredients: Citrus notes, Tomato Leaves, Black Pepper, Woody notes.
Packages in a pure glass bottle that uses curves, not lines, this reflects the fluidity of the modern world: structure is out; freedom is in. It was created by cutting edge French design agency Qu'On Se Le Dise, who created the bottle almost as a frame for the Lacoste crocodile: the heart of the brand. No words, no unnecessary details -- just the icon of Lacoste in a beautiful glass showcase. Bold, true green: the colour of the crocodile, the core colour for Lacoste sportswear. The box also displays brushed silver to create a link between the box and the bottle, showing how quality runs through Lacoste from first appearance to lasting use.
To advertise Lacoste Essential, it was important to produce a campaign that both reflected the relaxes, easy, playful spirit of Lacoste while bringing to life the concept of freedom as embodied in Lacoste Essential. It couldn't be too stylised or too showy, but needed to reflect the authenticity of the brand and its philosophy whilst communicating a 'twinkle in the eye' which is at the heart of Lacoste.
Eau de Toilette 75ml and 125ml
Shower Gel in 150ml
Body Lotion in 75ml and 125ml
Deodorant Stick in 75ml
Deodorant Spray in 150ml
Source: www.lacoste-parfums.com (June 2012)
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