Lanvin Lajea - perfume for women
Lajéa by Lanvin - "In 1924, when Jeanne Lanvin created Lanvin Parfums SA...she was guided by the conviction that perfume was a vital part of her vision of fashion and life in general. ... Her first perfumer was a lady of Russian origin, Marie Zéde. ... No fewer than fourteen fragrances had been launched by 1925. ... The stakes were raised in 1925, with the arrival of a young perfumes named André Fraysse (then aged only 27) whose talent had been noted by Jeanne Lanvin. He joined the Nanterre laboratories and Arpège was his first creation in 1927. ... This success was followed by many more olfactory delights.... By World War II, Lanvin was already one of the world's leading perfumes." --lanvin.com
|Print/TV Campaign||Paul Iribe|
Lanvin Lajea - Perfume
perfume advertising campaign
Lanvin ParfumsLanvin - Paul Iribe, 1927
Perfumes by Jeanne Lanvin - "Lajea (existed by 1925), perfumer Madame Zed."
(Perfume Projects. http://www.perfumeprojects.com/museum/marketers/Lanvin.shtml, Oct. 2011.)
The History of the House of Lanvin Parfums - "...Some of the lost gems are poetically baptized, consonants and vowels rolling off the tongue: ...Lajéa.... The perfumes of Lanvin in chronological order are: ...1923 Lajéa."
(Perfume Shrine. http://perfumeshrine.blogspot.com/2010/05/history-of-house-of-lanvin-parfums.html, Oct. 2011.)
Lanvin Parfums - "Lajea by Parfums Lanvin, 1924."
(Perfume Intellegence - The Perfume Encyclopedia. http://www.perfumeintelligence.co.uk/library/perfume/l/houses/Lanvin.htm, Oct. 2011.)
History of Lanvin - "In 1924-1925, the Lanvin House will launch...LAJEA...."
(Note: Translated from original French version.)
(Touten Parfum. http://www.toutenparfum.com/historique/lanvin/lanvin.en.php, Oct. 2011.)
- Learn more at lanvin.com
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