Lanvin Pretexte - perfume for women
Prétexte by Lanvin - "In 1924, when Jeanne Lanvin created Lanvin Parfums SA...she was guided by the conviction that perfume was a vital part of her vision of fashion and life in general. ... The stakes were raised in 1925, with the arrival of a young perfumer names André Fraysse (then aged only 27) whose talent had been noted by Jeanne Lanvin. He joined the Nanterre laboratories and Arpège was his first creation in 1927. ... This success was followed by many more olfactory delights: ...Prétexte in 1937." --lanvin.com
|Scent Classification||Floral Woody Amber|
|Print/TV Campaign||Yvonne Printemps (actress)|
Lanvin Pretexte - Perfume
perfume advertising campaign
Lanvin ParfumsLanvin - 1937
Lanvin ParfumsLanvin - Guillaume Gillet
Parfums Lanvin - "André Fraysse [perfumer at Lanvin since 1927] remained with Lanvin to produce other successful perfumes, notably Scandal, Rumeur, and, in 1937 Prétexte."
(Groom, Nigel. Perfume: The Ultimate Guide to the World's Finest Fragrances. Philladelphia: Running Press, 1999.)
Perfumes by Jeanne Lanvin - "Pretext (1934), perfumer Andre Fraysse."
(Perfume Projects. http://www.perfumeprojects.com/museum/marketers/Lanvin.shtml, Oct. 2011.)
The History of the House of Lanvin Parfums - "...The tantalising names read like a sexy adventure as well: Prétexte (pretext).... The perfumes of Lanvin in chronological order are: ...1937 Prétext."
(Perfume Shrine. http://perfumeshrine.blogspot.com/2010/05/history-of-house-of-lanvin-parfums.html, Oct. 2011.)
Lanvin Parfums - "Prétexte by Parfums Lanvin, 1937. Created by Andre Fraysse, a feminine floral woody amber fragrance, classified F1f."
(Perfume Intellegence - The Perfume Encyclopedia. http://www.perfumeintelligence.co.uk/library/perfume/l/houses/Lanvin.htm, Oct. 2011.)
History of Lanvin - "Jeanne Lanvin will contact large specialists to manufacture bottles of exception. Baccarat will publish the crystal bottles, the Manufacture of Sevres, the balls of colors to hard copy limited, Christophe will create a case of voyage for perfume "PRETEXTE" and Cartier will create a case of bag for "ARPEGE". ... In the world of the spectable, Jeanne Lanvin equipped some actresses of which Yvonne Printemps. The latter will be selected for the advertising countryside of Perfume PRETEXTE launched in 1937."
(Note: Translated from original French version.)
(Touten Parfum. http://www.toutenparfum.com/historique/lanvin/lanvin.en.php, Oct. 2011.)
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