Marni Eau de Parfum

Marni Eau de Parfum Perfume

Marni Eau de Parfum - eau de parfum for women

Marni Eau de Parfum by Marni - "Just like Consuelo Castiglioni, as a designer, plays with classic elements, getting unexpected results through a subtle edit of proportions, colors, prints and materials, so the fragrance plays with classic elements in unexpected ways. It combines ethereal spices, eclectic raw woods, and a touch of rose to create a statement that is both elusive and uniquely memorable." --saksfifthavenue.com

Perfume House Marni
Introduced February 2013
Tagline --
Scent Classification Woody Floral
Perfumer Daniela Andrier of Givaudan
Fragrance Notes Bergamot, cinnamon, clove, nutmeg, ginger, cardamom, pink pepper, rose, incense, vetiver, cedar, patchouli
Package Designer Red capped, polka dot frosted bell-shaped bottle. Estee Lauder
Print/TV Campaign Raquel Zimmermann (model), Nick Knight (photographer)
Available Products Marni - Eau de Parfum 2.2oz, 4oz / $105-155
Marni - Purse Spray & Huggy Doll 0.34oz / $50
Marni - Body Cream 6.7oz / $90, Body Lotion 6.7oz / $55
Marni Fragrance Collection
Marni Fragrance Collection

perfume advertising campaign


Marni Eau de Parfum fragrance
Marni Eau de Parfum
Marni - Raquel Zimmermann, Vogue Feb 2013
Marni fragrance
Marni Fragrance
Marni - Raquel Zimmermann, Nov 2012
Marni perfume
Marni Perfume
Marni - Raquel Zimmermann, Nov 2012

perfume editorials


Vanity Fair - March 2013
Marni Eau de Parfum

Fashionable Scent - The Marni fragrance line.
"The process of creating a fragrance was almost the same as creating a collection," says 32-year-old Carolina Castiglioni. She, along with her mother, Consuela, the creative director of the Italian fashion house Marni, helped bottle the brand's elegant yet eccentric design aesthetic into its first women's fragrance line, including items ranging from an eau de parfum to a purse spray, all in playful packaging. By combining unexpected elements -- masculine notes of spice, wood, and incense paired with ultra-feminine rose oil -- the duo created a scent with timeless appeal. ($50-$155; saks.com)

(Estes, Lenora Jane. "Fanfair: Fashionable Scent." Vanity Fair Mar. 2013: 184)


Marni by Marni fragrance
Allure - March 2013
Marni by Marni Fragrance

Editors' Favorites
A skin perfector that does it all, high-drama mascara that's easy on the eyes, and a floral candle that doubles as an object d'art.

Marni Eau de Parfum
A blend of bergamot, cardamom, and incense that's provocative and unexpected -- just like its namesake fashion house. $155 for 4 oz.; at Saks Fifth Avenue stores.

("Beauty Reporter: Editors' Favorites." Allure Mar. 2013: 70)


Marni by Marni Perfume
InStyle - March 2013
Marni by Marni Perfume

Editors' Picks
This month's best beauty finds.

Marni Eau de parfum, $155 / 4.1 fl. oz.; saks.com

"Candy-sweet perfumes aren'y my thing, which is why I'm obsessed with this spicy clove-and-ginger blend with a strong dose of rose."
--Angelique Serrano, senior beauty features editor

("Beauty: Editors' Picks." InStyle Mar. 2013: 441)


Marni Perfume
Marie Claire - Mar. 2013
Marni Eau de Parfum Perfume

Marni $105, Marni Eau de Parfum; saksfifthavenue.com

Fashion Scents - Because no outfit is complete without a luxe designer perfume to match.

The allure of designer fragrances can be traced back to the launch of Coco Chanel's famous No. 5 in 1921, and the rest, as they say, is history. Since then, thanks to the busywork of fashion's finest houses from Saint Laurent to Valentino, such sparkling incarnations have become ubiquitous. This spring, newcomers like Reem Acra, who was inspired by heady amber notes from her native Lebanon, and L'Wren Scott, whose blend is spiked with rock-and-roll-esque absinthe and star anise, join the club with the debut of their namesake perfumes. So spray on: A sartorially inspired scent is a fashion lover's best accessory.

(Choi, Maureen. "Instant Classic: Fashion Scents." Marie Claire Mar. 2013: 108)


Marni Perfume
Vogue - Feb. 2013
Marni Perfume

Sixth Sense - Marni designer Consuelo Castiglioni
Marni designer Consuelo Castiglioni channels her fashion's signature wearability and wit into a new perfume.

If you are among the legions of fashion loyalists who look to the house of Marni for charming, off-kilter, conceptually elegant clothing, news of the label's first perfume, out this month, will bring a smile to your face. Since she established the company with her husband, Gianni, in the mid-nineties, Consuelo Castiglioni has made a habit of tossing the sartorial rule book out the window. ... It's a madcap equation that goes something like this: Take a classic mid-century notion of femininity...factor in a futuristic fabric treatment, and then throw the whole formula off-balance with a pop of color, a graphic print, a tweak on proportions. ... It was that same clever layering of seemingly incongruous elements that came into play when Castiglioni distilled the brand's quirky cool into a perfume. After charging a handful of well-known noses to translate her love of "spicy and incense smells, masculine scents," she immediately settled on a submission from Paris-based Daniela Andrier. The perfumer seems to intuitively grasp that elusive Marni thing. "A kind of poetic quality, something that you've had forever or that you always knew," as Andrier puts it. "We smelled a thousand raw materials," admits Castiglioni's 32-year-old daughter, Carolina, who, as the house's director of special projects, accompanied her mother on marathon smelling sessions. ... So, what does the Marni girl smell like? The final result is a blend of patchouli, vetiver, and cedarwood that's loaded with subtle olfactory contradictions (think hot cinnamon bark and cold cardamom spice). Of course, Castiglioni couldn't resist one last dash of the unexpected: "Rose...but not the rose you thing," she says of the dark, incense-laced rendition of the flower. With its bell-shaped silhouette, the frosted polka-dot perfume bottle is "classic but with a twist," says Castiglioni, who was inspired by a vintage flacon she found years ago at a flea market. She is particulary fond of the sculptural red Bakelite-esque cap, which she shrank down in a characteristic play on proportions. The clutch-ready travel vial comes wrapped in the embrace of a familiar figure. "She has been with us for many years," Castiglioni says of Bambolina, the sprightly fabric doll that is a recurring motif in the designer's easy cotton tees and illustrated totes. "She's very Marni."

(Piercy, Catherine. "Beauty: Sixth Sense." Vogue Feb. 2013: 185-183)



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