Memo Fragrances Kedu

Memo Fragrances Kedu - fragrance for women and men

Kedu by Memo Fragrances - A fragrance destination for Memo Pari's journey collection. This sesame scented perfume is named for the plain in Indonesian where the monks at the Buddhist temple located their celebrate Budddha's birthday by throwing sesame seeds into the fire. Create by IFF perfumer Alienor Massenet this fresh floral scent includes notes of white musk, sesame and grapefruit. Launched in spring 2014 this unisex fragrance is available as eau de parfum spray from Bergdorf Goodman and Neiman Marcus.

Memo Fragrances Kedu Fragrance

Memo Fragrances Kedu Fragrance

Memo Fragrances Kedu - fragrance info

Perfume House Memo Fragrances
Introduced April 2014
Perfumer Alienor Massenet
Scent Classification Floral
Fragrance Notes Top -- grapefruit, neroli, mandarin
Heart -- mate, freesia, rose peony, sesame
Base -- white musk, moss
Package Design White bottle, gold label with white and black checkerboard pattern, goldtone cap.
Print/TV Campaign  
Available Products Eau de Parfum 2.5oz / $250

Memo Fragrances Kedu Fragrance Campaign

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Memo Fragrances Kedu

"Kedu, nicknamed 'the garden of Java' in Indonesia, is a plain bordered by a volcano. Its soil, which has been made fertile by the ash, is sacred. Glossy green palm trees nonchalantly rub shoulders with one-horned rhinoceros, giant flowers in changing colours, prehistoric buffalo and bent-backed pilgrims. Borobudur arises shrouded in mist, a site of prayer constructed on a magical square. Tradition has it that you can purify your soul by throwing sesame seeds - one seed for each passion - into one of its flaming domes. The burnt sesame aromas rise up to the heavens. The husky accents of the seeds, which are symbols of longevity, set the sparkling freshness of grapefruit alight." --memofragrances.com

Memo Fragrances Kedu - fragrance editorials


Memo Fragrances Kedu perfume
Marie Claire - May 2015
Memo Fragrances Kedu

Wish You Were Here - When it comes to capturing the essence of a place, these perfumes definitely trump a postcard.

En Provencal Air
PERFUME -- Aerin Rose de Grasse ($185, aerin.com) is a classic rose perfume after a cleanse - still reassuringly floral but with soft, dewy notes.
PLACE -- Creative director Aerin Lauder took her inspiration from rose fields on the outskirts of Grasse, France, which is known as the perfume capital of the world.

London Calling
PERFUME -- Jo Malone London Lily of the Valley & Ivy ($65, jomalone.com) balanced its delicate namesake notes with a touch of earthy narcissus.
PLACE -- Conjuring a time and a location, this scent is meant to evoke the gentility of London during the Georgian era.

Mayan Ritual
PERFUME -- Warm, sexy, and somehow still fresh, Aedes de Venustas Copal Azur ($245, barneys.com) blends a salty marine accord with smoky incense.
PLACE -- Aedes de Venustas cofounder Karl Bradl got the idea for the scent while cycling through Tulum, Mexico, a boho-chic seaside town where locals burn copal, the Mayan incense made from local tree resin.

Caribbean Queen
PERFUME -- Tommy Bahama Island Life for Her ($78, tommybahama.com) is the virgin daiquiri of fragrances: a sweet mix of pear, peach blossom, and vanilla that's impossible not to like.
PLACE -- Perfumer Frank Voelke wanted to bottle the essence of living the good life - on a lush and tranquil Bahamian island, obvi.

Java Script
PERFUME -- Memo Paris Kedu ($250, memofragrances.com) has notes of grapefruit and freesia, but the true star is sweet-yet-toasty sesame.
PLACE -- The surprising blend captures the spirit of Kedu, a lush volcanic plain in Java, Indonesia, that's home to the famous Borobudur Buddhist temple, where monks traditionally burn sesame seeds to purify their souls.

(Goldstein, Jennifer. "Global Beauty: Wish You Were Here." Marie Claire May 2015: 84)



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