Michael Kors Very Hollywood
Michael Kors Very Hollywood - eau de parfum for women
Very Hollywood Michael Kors - "Make every day worthy of a standing ovation. The Eau de Parfum makes its debut with shimmering jewels of mandarin and iced bergamot. Scene-stealing gardenia follows suit with a decadent performance of award-worthy glamour." --michaelkors.com
| Perfume House | Michael Kors |
| Introduced | September 2009 |
| Tagline | Make every day worthy of a standing ovation. |
| Scent Classification | White Floral |
| Perfumer | Laurent Le Guernec and Pascal Gaurin -- IFF |
| Fragrance Notes |
Top - mandarin, iced bergamot Heart - wet jasmine, ylang ylang, raspberry, gardenia Base - Italian orris, amber, soft white moss, vetiver |
| Package Designer | Estee Lauder Company |
| Print/TV Campaign | Carmen Kass and Noah Mills (models), Darius Khondji (photographer), Mario Testino (director). Video music "The Fame" by Lady Gaga. |
| Available Products |
Michael Kors Very Hollywood - Parfum 1oz, 1.7oz / $300 Michael Kors Very Hollywood - Eau de Parfum 1oz, 1.7oz, 3.4oz / $45 - $85 Michael Kors Very Hollywood - Body Lotion 5oz / $45 Michael Kors Very Hollywood - Solid Perfume Ring / $40 Michael Kors Very Hollywood - Scented Ink Pen / $25 |
more fragrance details
"This is the most glamorous, indulgent scent we've ever done." --Michael Kors
The Story
Escape to Hollywood
An intense breeze comes through, the scent of gorgeous, white Gardenia makes itself know. Sensual, radiant - undeniably enticing.
Day melts into a glamorous night, fluttering from one admirer to the next, caught in the flashbulb pop.
Heads turn. Energy and excitement stir the scene. An intoxicating frenzy. The spotlight is on.
This is your moment.
This is Very Hollywood Michael Kors.
Source: www.veryhollywood.com (April 2010)
perfume advertising campaign
perfume editorials
Trail Blazers - ...Pascal Gaurin, a senior perfumer at New York scent-industry giant International Flavors & Fragrances, whose creations include Harajuku Lovers Love and Michael Kors Very Hollywood.
(Long, April. "Trail Blazers." Elle Nov. 2011: 244-248)
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