Nautica Aqua Rush Gold
Nautica Aqua Rush Gold - eau de toilette for men
Aqua Rush Gold by Nautica - "A contemporary update to our iconic, Aqua Rush fragrance enhanced with a fresh burst of Lime, Pitanga and Seaweed Accord. Invigorating top notes blend with Pink Peppercorn, Waterlily and Jasmine Flower and dries down to an addictive blend of Vetiver, Amber and Sandalwood." --nautica.com
| Perfume House | Nautica |
| Introduced | May 2013 |
| Tagline | -- |
| Scent Classification | Aquatic Woody |
| Perfumer | Joachim Correll of Symrise |
| Fragrance Notes |
Top - lime, pitanga, seaweed accord Heart - pink peppercorn, waterlily, jasmine flower Base - vetiver, amber, sandalwood |
| Package Designer | Coty. The original Aqua Rush bottle that echos the curve of a sailboat or cresting wave with a gilded tip, clear glass bottle with sea-blue tinted juice and gold-tone cap. |
| Print/TV Campaign | -- |
| Available Products |
Nautica Aqua Rush Gold - Eau de Toilette 1.7oz / $49, 3.4oz / $65 Nautica Aqua Rush Gold - Body Spray 4oz / $10 |
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Nautica Aqua Rush Gold Fragrance
Nautica - May 2013
fragrance editorials
Nautica Aqua Rush Gold Fragrance
Sightings
Must-have products, promotions and services to fuel an active lifestyle.
Introducing Nautica Aqua Rush Gold
The sense of victory and accomplishment. Go for the Gold! Nothing can stop him from achieving his ultimate goal: the satisfaction of a day well-lived. Nautica.com
("Sightings: Advertisement." Men's Journal June 2013: 125)
Press Release
Contact
Meredith Cammaker
Jackie Sands
Tractenberg & Co.
212.929.7979
Nautica Aqua Rush Gold
The Scent of Nautical Adventure
New York, NY, May 15, 2013 /PRNewswire/ -- A bold fragrance created in the spirit of the authentic waterman, who has a passion for the water and an active lifestyle. Nautica Aqua Rush Gold, like its predecessor Nautica Aqua Rush, is a scent that embodies nautical adventure, and the exhilaration you get from being out in the water.
Created by perfumer Joachim Correll of Symrise, Nautica Aqua Rush Gold is a masculine, citrus, woody scent enhanced with marine notes that create a compelling and thoroughly captivating mélange. Brisk, bold and alluring, Nautica Aqua Rush Gold is a rich yet subtle aroma.
"Nautica Aqua Rush Gold speaks to the energy of an adventurous lifestyle," remarks Steve Mormoris, Senior Vice President, Coty Beauty Global Marketing. "This fresh, invigorating new Nautica fragrance celebrates the indomitable strength and masculinity of the active man who sets his sights on a goal and achieves it."
"We're pleased to have partnered with Coty again to help us develop another fragrance for men," states Karen Murray, President of Nautica. "Aqua Rush Gold captures everything it means to be the quintessential Nautica man, from his undeniable energy to his confidence, and sense of adventure."
The scent opens with a fresh burst of Lime, Pitanga and Seaweed Accord. These invigorating top notes blend with Pink Peppercorn, Waterlily and Jasmine Flower. The fragrance dries down to a blend of Vetiver, Amber and Sandalwood.
Nautica Aqua Rush Gold is housed in a bottle that echoes the curve of a swiftly moving sailboat or cresting wave, with a gilded tip. The energy and passion for the water that characterize the lifestyle of the Nautica man is apparent in every facet of the bold, sophisticated design.
Available at Macy's department stores and other fine retailers nationwide
FRAGRANCE COLLECTION:
Eau de Toilette 3.4 fl. oz./100 ml $65
Eau de Toilette 1.7 fl. oz./50 ml $49
Deodorant Body Spray 4.0 oz./114g $10
About Nautica
Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men's, women's and children's apparel and accessories to a complete home collection. Nautica® products are refined casual classics inspired and energized by the water that are always crisp, clean and distinct. Today Nautica® is available in more than 75 countries with more than 200 Nautica® branded stores worldwide. In 2003, the Company was acquired by VF Corporation, a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler, The North Face, Lee, Vans, Nautica, 7 For All Mankind, Eagle Creek, Eastpak, Ella Moss, JanSport, lucy, John Varvatos, Kipling, Majestic, Napapijri, Red Kap, Reef, Riders, Splendid, Smartwool® and Timberland®. For additional information, please go to www.nautica.com and www.vfc.com.
About Nautica Fragrances
Coty entered into a licensing partnership with Nautica in 2005. Nautica Fragrances perfectly capture a modern American classic; the essence of an adventurous and spirited lifestyle. Each fragrance has the unique ability to convey a sense of un-chartered adventure. And on the horizon, more fragrances that will keep consumers exhilarated.
About Coty Inc.
Coty was created in Paris in 1904 by François Coty, who is credited with founding the modern fragrance industry. Today, Coty Inc. is the new emerging leader in beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed a portfolio of notable brands that compete in all key distribution channels across both prestige and mass markets, and in over 130 countries and territories. For additional information about Coty Inc., please visit www.coty.com.
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