Old Spice

Old Spice Perfume

Old Spice - eau de cologne for men

Old Spice - "Old Spice Cologne has been around for generations. If your grandfather hadn't worn it, you wouldn't exist. Neither would velvet paintings, the chili dog and sheepskin rugs -- manly things that were made by men who smelled strong and splashed Old Spice cologne on their faces before doing other manly stuff during their day." --oldspice.com

Perfume House Old Spice
Introduced 1937
Tagline --
Scent Classification Woody Fresh
Perfumer Albert Hauck
Fragrance Notes Original - orange, lemon, spices, sage, aldehydes, cinnamon, carnation, geranium, heliotrope, jasmine, pimento berry, musk, vanilla, cedarwood, frankincense, bezoin, ambergris, tonka bean
Package Designer Original - Shulton Company
Print/TV Campaign --
Available Products Old Spice - Eau de Cologne 2.5oz / $12

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perfume editorials


Old Spice Fragrance
Allure Magazine - April 2013
Old Spice Fragrance

Fragrance News - Dollars & Scents -- Don't judge a book by its cover -- or a perfume by its bottle. Fragrance experts single out the best scents under $60 (and explain why "smelling like cheap perfume" isn't the insult it used to be).

Tommy Hilfiger Freedom, $50 -- Though it is, strickly speaking, a men's scent, with many of the qualities of a traditional cologne (vetiver, juniper, and sandalwood, plus a bracing salty note), Freedom also has "a bit of orange flower that women are attracted to," says Freedom's perfumer, Marypierre Julien. (It's like that white button-down shirt you snagged for the boy's department: crisp, snug, no frills.) According to perfumer Francis Kurkdjian, the men's aisle can be a fragrance gold mine. Take Old Spice, for example: "It's an American classic, it's very inexpensive, and its spicy-floral signature is very good on certain women," he says.

(Guarnieri, Anne-Marie. "Fragrance News." Allure Apr. 2013: 194-200)


Old Spice Cologne
Allure - Sept. 2012
Old Spice Cologne

Masculine-Feminine Scents
Let's put it this way: Men's colognes want to rescue you from a burning building, while most women's scents want to talk about their feelings. And some women find it sexy to wear the strong but silent types themselves. ... Men's scents can also experiment with sex in ways that would get a women's fragrance slut-shamed. They often include intense, sensual notes, like tobacco, smoke, or spice. ... Other down and dirty men's scents can cross-dress nicely: Tauer Lonestar Memories (leathery, woody), Miller Harris La Fumee (creamy, smoky), Bond No. 9 Silver Factory (incense-y, powdery), and even Old Spice (lightly spicy, fresh), which, believe it or not, was originally created for women in 1937; it was only marketing that turned it into the manly scent we know today.

(Guarnieri, Anne-Marie. "Phenomenon." Allure Sept. 2012: 122-133)

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