Oscar de la Renta Live in Love Perfume

Oscar de la Renta Live in Love - eau de parfum for women

Live in Love by Oscar de la Renta - "Introducing live in love Eau de Parfum - the new fragrance for women created by a man who adores them. Inspired by Oscar de la Renta's passion for life, the scent is a reflection of the woman who lives each day the same, filled with joy and beauty. Live in Love is meant to inspire women to cherish every day and find love all around them."  --oscardelarenta.com

Perfume House   Oscar de la Renta
Introduced October 2011
Tagline The new fragrance for women created by a man who adores them.
Scent Classification Soft Floral
Perfumer Jean Marc Chaillan and Carlos Benaim
Fragrance Notes Top -- bergamot, ginger orchid, hyacinth, lily of the valley, galbanum
Heart -- jasmine Sambac, orange blossom, rose
Base -- white woods, musk, white amber, sandalwood, cedarwood
Package Designer Bottle designed by Oscar de la Renta
Print/TV Campaign --
Available Products Oscar de la Renta Live in Love - Eau de Parfum 1, 1.7, and 3.4 oz ($58-98)
Oscar de la Renta Live in Love - Body Lotion 6.8oz ($49)

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Oscar de la Renta Live in Love website

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Inspiration
Oscar de la Renta introduces live in love, a fragrance inspired by passion for life. The scent is a reflection of the woman who lives each day with joy. Live in love is an expressions of Mr. de la Renta's desire to make every woman feel like the most beautiful woman in the world. With live in love, he has created an unforgettable scent for any woman to make her own.

"This is about how you embrace life -- you live in love. It's not a person, it's loving life, it's loving the life you live, what you give, what you have received." -- Oscar de la Renta

Bottle
The bottle, designed by Oscar de la Renta himself, was conceived much like a dress, with attention to detail and a high level of craftsmanship. The faceted glass represents the many dimensions of a woman's life; each aspect lived to the fullest, in love. An opulent cap is crowned with a decorative accent also seen used on Oscar de la Renta fashion and accessories.

Scent
Opening - Sparkling Ginger Orchid, Green Muguet, Bergamot, Hyacinth, Galbanum
Heart - Jasmine, Orange Flower, Rose
Dry Down - White Amber, Musk, White Woods, Sandalwood, Cedarwood

Source: www.oscardelarenta.com (Nov. 2011)

Perfume Advertising Campaign


Live in Love Oscar de la Renta fragrances
Live in Love by Oscar de la Renta Eau de Parfum
Oscar de la Renta - Sept 2011
Live in Love Oscar de la Renta fragrances
Live in Love by Oscar de la Renta Perfume
Oscar de la Renta - Allure, Oct 2011
Oscar de la Renta Live in Love perfume
Oscar de la Renta Live in Love Perfume
Oscar de la Renta - Allure, Oct 2011
Perfume Editorials

Live in Love Oscar de la Renta Fragrance
Allure - Sept. 2012
Live in Love Oscar de la Renta

Layering Fragrances
The entry-level way to mix is either by spraying two single-note perfumes on top of each other, or by adding a dash of one to a perfume that already contains that note. ... Some women swear by their own advanced version of layering. "I prefer the freshness of a light fragrance during the day, and in the evening I like a scent to be a bit heady," says Cayli Cavaco Reck, a fashion consultant whose blog is Style Sovereign. "But because I tend to like fragrance in the same family, I can generally layer them on top of each other, starting with the lighter one in the morning and then touching up in the evening with a stronger scent." For running around the city. she starts with the ladylike floral Live in Love by Oscar de la Renta, and eases into evening by spraying the sexy, powdery Agent Provocateur on top. This combination works especially well because both scents contain amber and musky base notes: Agent Provocateur picks up where Live in Love leaves off.

(Guarnieri, Anne-Marie. "Phenomenon." Allure Sept. 2012: 122-133)


Oscar de la Renta Live in Love Perfume
Allure Magazine - Dec. 2011
Oscar de la Renta Live in Love Perfume

Love Story - Oscar de la Renta'a latest fragrance, Live in Love, aims to evoke romance (jasmine and rose), suprise (bergamot and galbanum), and sex appeal (amber, sandalwood, and cedarwood) -- some of the pillars of a happy relationship. oscardelarenta.com.
(Owens, Alexandra. "Beauty Reporter: Smell This." Allure Dec. 2011: 66.)


Oscar de la Renta Live in Love Perfume
Cosmopolitan Magazine - Dec. 2011
Oscar de la Renta Live in Love Perfume

Snag the season's best-smelling spritzes for your own stash, or gift them to those who helped make your year amazing.
Turn Up the Heat
This sensual amber and warm cedar duo makes naked skin even sexier. Oscar de la Renta Live in Love, $98.
("Beauty Loot." Cosmopolitan Dec. 2011: 94.)


Oscar de la Renta Live in Love perfume
InStyle Magazine - Nov. 2011
Oscar de la Renta Live in Love Perfume

From the Beauty Closet - Beauty editor Jean Godfrey-June has a SWF (er...SWM) moment with Oscar de la Renta.

If I were rich, I would not just buy myself a bunch of Oscar de la Renta. ... No, I would style my entire life à la de la Renta. ... Of course, I'd buy Oscar de la Renta everything, and I'd bathe in this new perfume, which is as gorgeous as it looks. (How often do you see a perfume bottle that you've never seen before? One that's not troubling but in fact gorgeous?) It smells gingery and fresh and flowery and pretty and sophisticated and...the hardest thing, original!
Oscar de la Renta Live in Love, $78, oscardelarenta.com.
("Beauty Spy: From the Beauty Closet." Lucky Dec. 2011: 142.)


Oscar de la Renta Live in Love perfume
InStyle Magazine - Nov. 2011
Oscar de la Renta Live in Love Perfume

Editors' Picks
This month's best beauty finds. "The fresh lily of the valley scent fools me into thinking spring is in the air." --Angelique Serrano, senior beauty features editor. Oscar de la Renta Live in Love eau de parfum spray, $78; oscardelarenta.com.
(Serrano, Angelique. "Beauty: Editors' Picks." InStyle Nov. 2011: 244.)


Oscar de la Renta Live in Love perfume
Marie Claine Magazine - Nov. 2011
Oscar de la Renta Live in Love Perfume

Notes from Abroad - Can you bottle up a beloved destingation? Take a trip to the far-flung locales that inspired these superb scents. Dominican Republic - Lily of the valley -- found in the designer's private garden -- is a central ingredient in Oscar de la Renta Live in Love Eau de Parfum, $98. Visit Oscar de la Renta's pristine gardens at his lush island escape in Punta Cana, Dominican Repulic, or his country home in Kent, Connecticut, and a couple of things will become apparent: First, if the man ever gave up fashion, he could have a brillant career as a landscape designer; second, that glorious fields of lily of the valley (often referred to by its French name, muguet) are an unrivaled favorite. It's not surprise, then, that the Dominican-born designer chose the distincly sweet green flower as the centerpiece for Live in Love, his first signature perfume in a decade. "My newfound outlook on life is to live in love -- with someone [his wife, Annette] and with nature," he chimes.
(Chu, Ying. "Beauty: Notes from Abroad." Marie Claire Nov. 2011: 205-208.)



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