Taylor Swift Wonderstruck Enchanted Perfume

Taylor Swift Wonderstruck Enchanted - eau de parfum for women

Wonderstruck Enchanted by Taylor Swift - "Taylor Swift newest fragrance, Wonderstruck Enchanted, is an irresistible blend of luscious wild berries and sugar-glazed petals are wrapped in a touch of sensuality for a captivating signature. Experience the newest addition to the Taylor Swift fragrance collection with this Wonderstruck Enchanted Eau de Parfum Spray."  --taylorswift.com

Perfume House   Taylor Swift
Introduced September 2012
Tagline --
Scent Classification Oreitnal Gourmand
Perfumer Loc Dong and Jean-Marc Chaillan of IFF
Fragrance Notes Top - wild berries, passion fruit
Heart - pink poppy, peony, champaca petals, white freesia
Base - white musk, vanilla, blonde woods
Package Designer Crimson tint to the original Wonderstruck bottle. Elizabeth Arden.
Print/TV Campaign Taylor Swift
Available Products Taylor Swift Wonderstruck Enchanted - Eau de Parfum 1.7oz, 3.4oz / $49.50-59.50
Taylor Swift Wonderstruck Enchanted - EDP Rollerball 0.28oz / $18
Taylor Swift Wonderstruck Enchanted - Body Lotion 6.8oz / $29

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Taylor Swift Wonderstruck Enchanted website

perfume advertising campaign


Enchanted Wonderstruck by Taylor Swift perfumes
Taylor Swift Wonderstruck Enchanted Perfume
Taylor Swift - Sept 2012

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Enchanted Wonderstuck by Taylor Swift

"Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance. Wonderstruck is about that moment when you instantly feel a connection to someone, but then there's that feeling of being completely enamored -- enchanted -- when you know a little more about that someone and still feel that strong connection." - Taylor Swift

Taylor, herself, is the muse for Wonderstruck Enchanted -- forever captivating and always confident. Wonderstruck Enchanted Taylor Swift continues the magical journey, from the first spark of connection to that moment when you know you're enchanted.

An irresistible blend of luscious wild berries and sugar-glazed petals are wrapped in a touch of sensuality for a captivating signature.

The bold crimson bottle glows with Wonderstruck Taylor Swift's signature iridescent finish. Bejeweled with a cluster of antiqued gold charms hand-selected by Taylor, the bottle takes on a vintage feel.
Source: www.facebook.com/TaylorSwift/app_363351373694200 (Sept. 2012)

perfume editorials

Wonderstruck Enchanted by Taylor Swift perfumes
InStyle Magazine - Nov 2012
Taylor Swift Wonderstruck Enchanted Perfume

On My Mind - Taylor Swift
The record-breaking record-marker (check out her soulful new album, Red) dishes on rocking killer arm candy and indulging that sweet tooth.

Signature scent...
The romantic floral notes in Wonderstruck Enchanted remind me of that feeling you get when you meet someone for the first time and have an instant connection.

Wonderstruck Enchanted, eau de parfum, $60 / 3.4 fl. oz.; sephora.com.

(Shanahan, Christina. "On My Mind: Taylor Swift." InStyle Nov. 2012: 352)


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