Coach Poppy Perfume’s Playful Scent

Coach Poppy, new perfume by purse manufacturer Coach was launched in July 2010.  This fruity floral fragrance was designed to attract a younger generation of Coach consumers.  The scent “is flirty, fashionable, and fun!”  The ad campaign features model Ali Michael. Poppy Coach Perfume “Inspired by the playful spirit of the Poppy girl, this fragrance brings your […]

Kate Spade Twirl new fragrance from Kate Spade

Kate Spade Twirl, the new fragrance from Kate Spade New York was launched in September 2010.  The fruity floral perfume from Elizabeth Arden was created by Givauden perfumer Claude Dir.  Kate Spade Twirl is “equally at ease at an afternoon lawn party or a night on the town.”  The ad campaign features model Lonneke Engel. Kate Spade Twirl […]

bebe Sheer new perfume by bebe

bebe launched a new perfume to follow up last year’s signature fragrance in August 2010 called bebe Sheer.  This new fruity floral fragrance was developed by Takasago perfumers Claudette Belnavis and Jean Jacques.  The bottle was designed by Barbara Hulaniki designer group, and the perfume produced by Inter Parfums Inc.  The scent is “inspired by the airiness […]

Acqua di Gioia Perfume by Giorgio Armani

Giorgio Armani released a new fragrance in June 2010 called Acqua di Gioia.  The marine floral scent was developed by IFF perfumers Loc Dong, Anne Flipo and Dominique Ropin.  The ad campaign features model Emily DiDonato.  The bottle is designed to resemble a rain drop.  Tagline: “The new essence of Joy.” “Acqua di Gioia is a hymn […]

Donna Karen new perfume Pure DKNY

Donna Karen released a new perfume for women, Pure DKNY.  The floral fragrance highlight fragrance note is Urgandan vanilla.  The ad campaign features model Angela Lindvall.  “pureDKNY speaks to the core essence of who I am and what I want to touch – the people and children I love, and being at one with nature. It’s about […]

Gucci Guilty Perfume

Gucci launched new Gucci Guilty Perfume

Gucci will launch a new women’s fragrance, Gucci Guilty, this September.  The Fall campaign of the floriental perfume with be fronted by actress/singer Evan Rachel Wood and Chris Evans.  The commercial was directed by Frank Miller. Gucci Guilty Perfume Fragrance:  Gucci Guilty Launched:  2010 Scent:  Floriental Notes:  Mandarin, Pink Pepper, Peach, Lilac, Geranium, Amber, Patchouli Available:  30ml, 50ml, […]

Guess Seductive Perfume Ad Alyssa Miller

Guess launches new Guess Seductive Perfume

Guess launches a new woman’s fragrance, Guess Seductive, in license agreement with Coty.  The Fall ad campaign was photographed by Vincent Peters featuring model Alyssa Miller.  Creative Director of Guess, Paul Marciano said, “Guess is thrilled to be unveiling our newest scent, Seductive, in partnership with Coty. Coty is a leader in the beauty and fragrance industry […]

Perfumers Noses

Allure Interviews 6 Stars of the Perfume World

Allure Magazine September 2010 issue features an article entitled Poetic License, interviewing six of the stars in the world of perfume.  The perfumes interviewed include Sophia Grojsman and Carlos Benaim (IFF), Harry Fremont and Olivier Cresp (Firmenich), Calice Becker (Givauden), and Jacques Polge (Chanel). Below are a few quotes from the article. Sophia Grojsman – International […]

Pure Orchid by Halle Berry

Halle Pure Orchid Pefume – Halle Berry

Academy Award winning actress, Halle Berry, launched her 2nd celebrity perfume Pure Orchid.  It’s fragrance is very similar to Fantasy Britney Spears, but softer and a bit more floral.  On an interview in April 2010 InStyle Magazine, Halle said: “My new fragrance, Pure Orchid, is more playful that my first, Halle, but I wear both all the time. Pure […]

Versus Versace Fragrance for Women

Versace Versus Perfume for Women

Versace launched a new fragrance for woman this Spring, called Versace Versus, a fresh, intense and enveloping fragrance, dedicated to a cutting edge, confident and seductive woman. Top notes of kumquat, star apple and lemon for an inviting accord of energy; a floral and feminine heart of orange flower, stephanotis, and rose centifolia; and a dry […]