Estee Lauder Youth Dew

Estee Lauder Youth Dew Perfume

Estee Lauder Youth Dew - eau de parfum for women

Youth Dew by Estee Lauder - "Absolutely captivating, with opulent flowers, rich spices, precious woods. It has been called one of the sexiest fragrances ever created, and more than 50 years after it was launched it continues to entice with its sensual, yet timeless appeal. Created in 1953, Youth-Dew was the very first fragrance from the Estée Lauder company and it was the first American fragrance to capture the imagination of women worldwide. Because Youth-Dew was Estee Lauder's premier fragrance, she personally introduced it in the U.S. and in Europe. When stores in France were reluctant to carry it, Mrs. Lauder "accidentally" spilled the fragrance in one of Paris' most elegant department stores. Customers found the scent so irresistible, the store quickly decided to carry it after all." --esteelauder.com

Perfume House   Estee Lauder
Introduced 1953
Tagline --
Scent Classification Oriental Spicy
Perfumer Josephine Catapano
Fragrance Notes Top - Rose, Jonquil, Lavender
Heart - Jasmine, Muguet, Spices
base - Moss, Vetiver, Patchouli
Package Designer --
Print/TV Campaign --
Available Products Estee Lauder Youth Dew - Eau de Parfum 2.5oz ($32)
Estee Lauder Youth Dew - Eau de Parfum Classic Bottle 1.8oz ($30)
Estee Lauder Youth Dew - Solid Perfume Cameo ($89)
Bath Oil 1oz ($25), 2oz ($32), Dusting Powder Box 7oz ($28.50)
Body Creme 6.7oz ($32), Body Satin 5oz ($25), Deodorant Roll-on 2.5oz ($16)

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Estee Lauder Youth Dew website

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Youth Dew: premiered 1953
Sexy. Exotic. Opulent.

Youth-Dew is Estee Lauder's first fragrance. Sexy is the only way to describe. You'll see.
Absolutely captivating, with opulent flowers, rich spices, precious woods.

It has been called one of the sexiest fragrances ever created, and more than 50 years after it was launched it continues to entice with its sensual, yet timeless appeal.

Fragrance Type: Oriental / Spicy

Notes of Youth-Dew:
Top Notes - Rose, Jonquil, Lavender
Middle Notes - Jasmine, Muguet, Clove
Bottom Notes - Moss, Vetiver, Patchouli

Inspiration
"Women still like to feel beautiful, pampered and loved. And that is what Youth-Dew is all about." --Estee Lauder

The Story of Youth-Dew
Youth-Dew was the very first fragrance from the Estée Lauder company and it was the first American fragrance to capture the imagination of women worldwide. Estée Lauder wondered why women relied on the men to buy them perfume. And why they reserved fragrance only for special occasions. To change women's minds and forever change the world of fragrance Mrs. Lauder created Youth-Dew Bath Oil.

Captivating, rich and exceptionally lasting, women soon began wearing Youth-Dew as their fragrance as well. Because it was sold as a bath oil, women didn't use Youth- Dew by the drop, like perfume. They used it by the bottle. Men loved it too, saying it was 'simply the sexiest fragrance ever.'

Youth-Dew made women feel adored. It remains a legend with an irresistible appeal that endures to this day.
Source: esteelauder.com, June 2011.

Perfume Editorials - Estee Lauder Youth Dew

Estee Lauder Youth Dew Perfume editorial Allure
Allure - February 2020
Estee Lauder Youth Dew

Art of Glass - Behind fragrance's most iconic bottles.

Time Travel
The most iconic fragrance bottles reflect the hopes and values of the era that inspired them, proving time is truly of the essence.

Learn more about Perfume Bottle Art

(Schaffner, Liana. "Art of Glass." Allure Feb. 2020: 80-85)

Estee Lauder Youth Dew Perfume editorial Allure Going Rogue
Allure - March 2017
Estee Lauder Youth Dew

The Fragrance Pro - Going Rogue
The most celebrated fragrances often inspire nostalgia. But perfumers themselves travel in a very different direction: They forge ahead, coaxing fresh ideas out of classic techniques. ... It's a recipe that transcends scent. Risk takers may fail on occasion, but the moments they succeed are the ones that make the world spin.

Estee Lauder Youth Dew
In 1953, Estée Lauder launched Youth Dew. The spicy floral oriental was a bath oil that doubled as a perfume (it's now sold as two separate products). It pioneered the revolutionary concept of a two-in-one product and encouraged women to layer fragrance for a lasting effect.

Rogue Perfumers:

(Kurkdjian, F. "The Fragrance Pro: Going Rogue." Allure Mar. 2017: 82)

Estee Lauder Youth Dew Perfume
Allure Magazine - April 2013
Estee Lauder Youth Dew Perfume

Fragrance News - Dollars & Scents -- Don't judge a book by its cover -- or a perfume by its bottle. Fragrance experts single out the best scents under $60 (and explain why "smelling like cheap perfume" isn't the insult it used to be).

Estee Lauder Youth Dew, $34 -- This floriental's sexiness belies its old-fashioned reputation. (As it so happens, Youth-Dew celebrates its sixtieth birthday this year.) And it has that reputation because it was made during a time when floriental perfumes were darker, heavier, and very animalistic. Today, a floriental is considerably lighter all around. At a low dosage, Youth Dew can smell contemporary and edgy, like Comme des Garcons Series 3 Incense Kyoto. And because it's got huge power, a bottle will last you a very long time. As far as how much to apply, Estée Lauder herself liked to spray it in the air and walk through the mist.

(Guarnieri, Anne-Marie. "Fragrance News." Allure Apr. 2013: 194-200)

Sexy Scents to Spice up your Scent Life - Sexy Classics: "Classic fragrances are powerful because they're made to be recognized and to last all day," says [perfumer Frederic] Malle. These four were each the first of a kind, and they all exude warmth and sensuality -- but it very different ways. Malle explains... Estee Lauder Youth Dew (1953): "Truly exotic. It's a sort of hybrid of earthy and oriental. It has a lot of patchouli, but it's spicy, with rose and an amber smell, too. This mixture is what makes it so sexy -- it's never just one thing" (esteelauder.com).
(Edgar, Jolene. "Sexy Scents." Allure Dec. 2010.)


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