Gucci Bloom
Gucci Bloom - perfume for women
Bloom by Gucci - A new rich white floral fragrance for women created by Gucci creative director Alessandro Michele under new licensee Coty. Michele and master perfumer Alberto Morillas created this feminine fragrance reminiscent of a blooming garden using notes of jasmine sambac, tuberose, orris, and Rangoon creeper from India. The perfume bottle is a powder pink lacquered square with a red and white toile de Jouy Gucci print on the packaging. Launched in August 2017 this fragrance is available in an eau de parfum spray and matching body products from Sephora, ULTA, and Macy's. The fragrance campaign ads feature Dakota Johnson, Hari Nef, and Petra Collins photographed by Glen Luchford.
Gucci Bloom Perfume
Gucci Bloom - fragrance info
| Perfume House | Gucci |
|---|---|
| Introduced | August 2017 |
| Perfumer |
Alberto Morillas |
| Scent Classification | Floral |
| Fragrance Notes | Top -- jasmine sambac Heart -- tuberose Base -- Rangoon creeper, orris |
| Package Design | Lacquered square perfume bottle in powder pink with minimalist black and white label. |
| Print/TV Campaign |
Models - Florence Welch, Anjelica Huston, Jodie Turner-Smith, and Susie Cave (2020) Director - Floria Sigismondi Models - Dakota Johnson, Hari Nef, and Petra Collins (2017) Photographer - Glen Luchford |
| Available Products | Eau de Parfum 1 oz, 1.6 oz, 3.3 oz / $70-125
Body Lotion $55, Shower Gel $45 / 6.7 oz each |
Gucci Bloom Perfume Campaign
View the new 2020 video commercial
More Perfume Details
Gucci Bloom
"Debuting the first fragrance developed wholly under Alessandro Michele's creative vision: a scent designed to celebrate the authenticity, vitality and diversity of women - flourishing in a natural, expressive and individual way. Blended by master perfumer Alberto Morillas under the direction of the House's Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper - a unique flower discovered in South India that is being used for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden." --gucci.com
The Scent
The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué. Natural tuberose harvested from India. Jasmine bud extract, obtained through an exclusive method of co-extraction to impart a fresh green and petal scent on the skin.
Rangoon Creeper, embodying the fragrance's concept and name, the slightly powdery floral scent is captured as the flower blooms from white and gradually darkens to pink, then red
- Learn more at gucci.com
Gucci Bloom - perfume editorials
Gucci Bloom
Eau de You
You know that "signature scent" thing? For so long, it meant finding the one...for life! But let's be real: The average Cosmo girl wears up to four fragrances because you know the power they possess. One spritz can make you feel happier; another, drop-dead sexy; then there's that confidence booster, stress reliever...the list of feels goes on.
Fresh & Flirty - Beach, please! You're all about the sand and surf. Citrus and coconut notes will give you island vibes, indoors or out.
- MARC JACOBS Daisy
- GUCCI Bloom, $124
- DOLCE & GABBANA Dolce Garden
Find them all @ Macy's, macys.com - Learn about more Signature Scents
(Wyar, Leah. "Eau de You." Cosmopolitan Apr. 2018: 86-89)
Gucci Bloom
Find Your Perfect Scent - Discover new favorites and soon-to-be classics that accentuate your personal style.
Ladylike & Polished - Today's best floral fragrances smell as if their raw materials actually came from a garden.They're green and lush, and modern. Flower-favorites in this category are:
- Tuberose, rhubarb, orange blossom - RALPH LAUREN Woman
- Jasmine - CREED White Amber
- Ylang-ylang - PRADA La Femme Intense
- Tuberose - CHANEL Gabrielle
- Jasmine - GUCCI Bloom, $94, macys.com
- Rose - CHLOE Absolu de Parfum
Read more about how to Find Your Perfect Scent
(Guarnieri, A. "Find Your Perfect Scent." Harper's Bazaar Jan. 2018: 226-228)
Gucci Bloom
Beauty - The Pick
Make a bold move with a modern floral scent.
- YSL Mon Paris eau de toilette. $78/1.7 fl. oz.; yslbeautyus.com.
- BULGARI Goldea The Roman Night eau de parfum. $114/2.5 fl. oz.; bloomingdales.com
- GUCCI Bloom eau de parfum. $124/3.4 fl. oz.; saks.com
- CREED White Amber eau de parfum. $545/2.5 fl. oz.; creedboutique.com
- TIFFANY & CO. eau de parfum. $100/1.7 fl. oz.; bloomingdales.com
- CALVIN KLEIN Obsessed for Women eau de parfum. $94/3.4 fl. oz.; macys.com
- Read more about these New Modern Florals
("Beauty: The Pick." InStyle Oct. 2017: 176)
Gucci - perfume list
View all Gucci perfumes and fragrances