Gucci Guilty Intense
Gucci Guilty Intense - eau de parfum for women
Gucci Guilty Intense by Gucci - "Gucci Guilty Intense seizes attention with a flamboyant ruch of mandarin along side an audacious fist of pink pepper. Blossoming of lilac is enriched with the sensual femininity of violet and heliotrope. Patchouli, the hallmark of Gucci fragrances, is laced with an amber-rich sillage. The effect is at once arresting and seductive." --gucciparfums.com
| Perfume House | Gucci |
| Introduced | September 2011 |
| Tagline | Get Closer. Feel Your World Ignite. |
| Scent Classification | Floral Oriental |
| Perfumer | -- |
| Fragrance Notes | Mandarin, pink pepper (top); Lilac, violet, heliotrope (heart); Patchouli, amber (base) |
| Package Designer | Frida Giannini, Creative Director of Gucci |
| Print/TV Campaign | Chris Evans and Evan Rachel Wood (models), Mert & Marcus (photographers), Frank Miller (film director), Frida Giannini (creative director) |
| Available Products | Gucci Guilty Intense - Eau de Parfum 1oz, 1.7oz, 2.5oz |
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The Creators and The Actors
Chris Evans
Chris Evans has emerged as one of Hollywood's most in-demand actors for big budget and independent features like "Captain America: The First Avenger," "Scott Pilgrim vs. The World" and "Sunshine." Like his urban cowboy character, he thinks everybody has a little bit of naughtiness in them.
Evan Rachel Wood
Evan Rachel Wood is one of the most gifted and sought-after actresses of her generation, renowned for her work in "The Wrestler," "True Blood," and "Mildred Pierce." She relished this opportunity to play the part of a daredevil heroine.
Frank Miller
Frank Miller is the creative genius responsible for Hollywood's infatuation with graphic novel-inspired cinema. Amongst his inspirations: Mickey Spillane, Raymond Chandler, hot chicks, fast cars, and cook guys in trench coats.
Frida Giannini
Creative Director of Gucci, Frida Giannini's unique talent and modern vision have fuelled her rise as the leading creative force behind one of the world's most celebrated fashion houses. Giannini's tenacity and unwavering vision have steered Gucci successfully into its 21st century guide.
Source: www.gucciparfums.com (Sept. 2011)
Advertising Campaign
perfume editorials
Gucci Guilty Intense
New Bohemians
Patchouli may no longer be hippie, but as evidenced by some new fragrances, it's definitely hip. Meet some of the latest scents on the scene.
Oriental Floral - Gucci Guilty Intense combines pink pepper, lilac, and violet with a warm amber-patchouli base.
(Malle, Frederic. "The Fragrance Guy: The New Patchouli." Allure Feb. 2012: 86.)
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