Salvatore Ferragamo Acqua Essenziale

Salvatore Ferragamo Acqua Essenziale - eau de toilette for men

Acqua Essenziale by Salvatore Ferragamo - "A fresh fragrance inspired by water. With high quality citrus and crispy green notes of Mint and Lemon Tree Leaf. Heart notes of Geranium, Rosemary and Lavender are combined with the power of a cutting=edge molecule, Cascalone, which creates the aquatic freshness. The authenticity of woods, Patchouli, Vetiver and Cistus reinterpreted with the modernity of Helveltolide, a new musk with a unique floral yet masculine character." --ferragamo.com

Perfume House	Salvatore Ferragamo
Introduced	February 2013
Tagline	--
Scent Classification	Aromatic Fougere
Perfumer	Alberto Morillas of Firmenich
Fragrance Notes	Top - grapefruit, mint, mandarin, lemon tree leaf Heart - geranium, lavender, rosemary, cascalone (aquatic note) Base - vetiver, cistus, patchouli, helvetolide (floral musk)
Package Designer	Light aqua blue-gray tinted juice in rectangle glass bottle with silver cap and accents. Packaging designed by Fanny Le Bonniec and Oscar Del Cerro.
Print/TV Campaign	Garrett Neff (model), Camilla Akrans (photographer), Nicolas Garnier (director)
Available Products	Salvatore Ferragamo Acqua Essenziale - Eau de Toilette 1.7oz, 3.4oz / $60-80 Salvatore Ferragamo Acqua Essenziale - After Shave Lotion 3.4oz Salvatore Ferragamo Acqua Essenziale - After Shave Balm 6.8oz / $49 Salvatore Ferragamo Acqua Essenziale - Shampoo and Shower Gel 6.8oz / $36 Salvatore Ferragamo Acqua Essenziale - Deodorant 2.6oz / $34

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Fragrance
A modern aromatic tonic scent. A luxurious freshness is exuded by an inflexion of green top notes. Aromatic tonalities are twisted with the power of the cascalone which instills an aquatic breath to the fragrance. This thrilling freshness is balanced by the everlasting masculine elegance of patchouli and geranium. A perfect masculine signature.

Top Notes - Grapefruit, Mint, Mandarin, Lemon Tree Leaf
High quality citrus and crispy green notes of mint and lemon tree leaf enhance the casual vibe of the fragrance.

Middle Notes - Geranium, Cascalone, Rosemary, Lavender
Aromatic heart notes of geranium, rosemary and lavender are twisted with the power of a cutting-edge molecule, cascalone, an exclusive ingredient that "shakes the classics" and instills an aquatic breath to the fragrance.

Base Notes - Patchouli, Vetiver, Cistus, Helvetolide
The authenticity of woods, patchouli, vetiver and cistus, are reinterpreted with the modernity of helveltolide, a new musk with a unique floral masculine character.

Packaging
The geometric shape combined with the purity of the glass and the chic blue shade of the juice, perfectly expresses a sense of masculinity, essential elegance and liberty.

In addition, this stunning flacon possesses a real uniqueness: a silver shiny tag that embraces the base of the bottle. This strong and geometric metallic feature provides a masculine and modernly refined finish. On the plate, the black Salvatore Ferragamo logo makes the brand a true central icon.

The sharp structure of the cap is embellished by an elegant detail: a circle of black caoutchouc. This reminds us of the unique attention to details and the handcrafted touch that represent the distinctive signature style of Salvatore Ferragamo.

Alcoholic Range
1.7oz Eau de Toilette Natural Spray
3.4oz Eau de Toilette Natural Spray

Communication
The campaign is a celebration of the sensation of pure freedom. The portrait of a man that reconciles himself with his essence through a moment of personal intimacy and authentic freedom. A special state of mind captured to encode the truly authentic character of Salvatore Ferragamo's Essential Water: Acqua Essenziale.

Model: Garrett Neff
Photographer: Camilla Akrans
Film Director: Nicolas Garnier

Source: www.ferragamo.com (June 2013)

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