Salvatore Ferragamo Signorina Eau de Toilette Perfume

Salvatore Ferragamo Signorina Eau de Toilette - eau de toilette for women

Signorina Eau de Toilette by Salvatore Ferragamo - "Timeless modernity, creativity and a hint of audacity for a creation that celebrates the inextricable bond between Salvatore Ferragamo and trendy young ladies. According to the vision of Salvatore Ferragamo femininity has many facets. A woman is not just a woman... but many women at once. After having crafted the most ideal portrait of romantically cheeky femininity through the creation of Signorina Eau de Parfum, now Salvatore Ferragamo introduces Signorina Eau de Toilette The celebration of a chic girl's most joyful and vivacious facet. An exceptionally fresh scent signature with the vivaciously cheeky soul of Signorina." --ferragamo.com

Perfume House   Salvatore Ferragamo
Introduced March 2013
Tagline --
Scent Classification Fruity Floral Gourmand
Perfumer Sophie Labbé and Juliette Karagueuzoglou at IFF
Fragrance Notes Top - litchi, grapefruit pulp
Heart - rose oil, rice steam
Base - milk mousse, cashmeran
Package Designer Same bottle as Eau de Parfum with lilac tinted juice and bow.
Print/TV Campaign Bianca Balti (model), Mikael Jansson (photographer)
Available Products Salvatore Ferragamo Signorina - Eau de Toilette 1oz, 1.7oz / $65, 3.4oz / $89

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Salvatore Ferragamo Signorina Eau de Toilette - more perfume details


Fragrance
The fragrance is inspired by the chic sensation of rose and rice steam colored by feminine rose notes and fruity tones on a milky woody dry-down. The new Signorina Eau de Toilette announces the same iconic elegance of Signorina Eau de Parfum, through a new breath of rose floral refreshment, and recreates the previous charming and addictive femininity by a surprising milky-mousse gourmand accent...

Top Notes - Litchi, Grapefruit Pulp
Spicy top notes fade out and a tasty and fruity blend of litchi and grapefruit pulp keeps the joyful chic mood.

Middle Notes - Rose Oil, Rice Steam
The heart is a delicate veil of rose and rice steam's aerial notes and fresh rose petals offering their silky texture.

Base Notes - Milk Mousse, Cashmeran
The creamy touch previously offered by pannacotta notes remains due to an extremely soft milk mousse, which is shaken by the ambery woody vibrations of cashmeran.

Packaging
The iconic and chic allure of Signorina is interpreted in a fresher and brighter mood.

The flacon glows with a new freshness thanks to lilac gros grain bow. This new combination of pink and lilac of the Vara bow infuses a sense of brightness and a fashion edge.

Lilac is the dominant color: a fresh yet romantic color to enlight this fragrance creation from the bow to the juice.

The metallic parts such as the cap are in a delicate pink gold, so as to confer a precious touch to the bottle.

The style code of Signorina's box is here reinterpreted with fresh and indulgent lilac shades of colors. The packaging is gracefully decorated with a violet gros grain ribbon surrounded by a touches of golden pink, that give a cheeky yet iconic look to the ensemble.

A perfect blend of style and freshness.

Alcoholic Range
30ml Eau de Toilette Natural Spray
50ml Eau de Toilette Natural Spray
100ml Eau de Toilette Natural Spray

Communication
In this new campaign top model Bianca Balti interprets an iconic ideal of femininity. In this shot the utterly chic style of Ferragamo blends with the cheeky freshness of Signorina.

A subtly mischievous yet delicately romantic feminine portrait in which Bianca, wearing beautiful Vara bow ballerinas, looks with intensity someone very special...

Model: Bianca Balti
Photographer: Mikael Jansson

Source: www.ferragamo.com (Apr. 2012)


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