Gucci by Gucci Pour Homme
Gucci by Gucci Pour Homme - eau de toilette for men
"A modernized woody chypre, Gucci by Gucci Pour Homme, is boldly visionary yet rooted in tradition. The top of the fragrance is fresh, with the essence of cypress and calone. The combination of violet and bergamot create a masculine floralcy for a timeless appeal. The unique heart of warm incense, a leathery accord, and sweet tobacco notes defines the scent. Amber provides warmth and longevity, while black pepper adds a striking effect. The base is completed with woody notes of patchouli, cedar wood and amyris, which strike an elegant finish." --gucciparfums.com
| Perfume House | Gucci |
| Introduced | 2008 |
| Tagline | -- |
| Scent Classification | Woody Chypre |
| Perfumer | -- |
| Fragrance Notes | Cypress, calone, violet, bergamot (top); Leather accord, tobacco notes, amber, black pepper (heart); Patchouli, cedar wood, amyris (base) |
| Package Designer | Frida Giannini, Gucci Creative Director |
| Print/TV Campaign | James Franco (actor), Jan Wentz (director) |
| Available Products |
Gucci by Gucci - Eau de Toilette 1oz ($47), 1.7oz ($57), 3oz ($73) Gucci by Gucci - After Shave Lotion 1.7oz, 3oz ($59) Gucci by Gucci - After Shave Balm 2.5oz ($40) Gucci by Gucci - All Over Shampoo 6.8oz ($33) Gucci by Gucci - Deodorant Spray 3.4oz Gucci by Gucci - Deodorant Stick 2.5oz ($27) |
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The Inspiration
A synthesis of the House's heritage and commitment to luxury, Gucci by Gucci Pour Homme is the signature fragrance of the modern male icon - sensual, elegant and masculine.
The Design
With the iconic Gucci symbols at the centre of its design, the Gucci by Gucci Pour Homme flacon heralds the House's traditions and strength. Created by Frida Giannini, the design defines contemporary luxury and masculine sophistication - from the flacon's sharp, poignanat lines to the silver-scripted Gucci signature to the interlocking GG pattern inside the packaging.
Discover the Icons
The Horsebit
The horsebit was first written into the house vocabulary in the Fifties, used on heavy tan leather saddle-stitched handbags. Since then, the horsebit has been both miniturised and maximised as hardware; luxuriously schemed into embossed or burned-out surfaces on leather suede and velvet; turned into repeat patterns printed on silk and sculpted into the components of precious jewelry.
The horsebit played a crucial role in marking out the Gucci loafer as a time-traversing design classic. The horsebit was introduced as a decoration on the soft and comfortable brown or black leather Gucci men's moccasins in 1953. They graced the feet of Clark Gable, John Wayne and Fred Astaire, and when women's versions appeared in 1968, became the choice of sophisticated women looking for a luxurious kind of comfort. The shoes became favourite everyday wear for elegant women such as Lauren Bacall.
In new times, Frida Giannini looks at the horsebit with fresh eyes. She might take the prints of interlocking, squared-off bits, from the highly fashionable red and blue Gucci pattern used for shoulder bags, shoes and silk blouses in 1969-1970, and project them, in mini-form, onto flowing dresses or blown up to exaggerated scale on travel-totes. With new style, a new feminine touch, that counts as the current instalment in the long-running serial of Gucci design.
The Script
Based on Guccio Gucci's original signature, the Gucci Script appeared on Gucci products for the first time in the late 1940s. Initially it was used alone on the labels inside bags and luggage or directly embossed on the leather.
The Campaign
Directed by Jan Wentz. The Gucci by Gucci Pour Homme Advertising Film shows the many faces of a man in love. Directed by Jan Wentz, the campaign stars actor James Franco. Chosen by Frida Giannini for his cool, modern, and effortless air, Franco personifies the Gucci man.
Source: www.gucciparfums.com (Sept. 2011)
Advertising Campaign
perfume editorials
Five scents you'll both love: 1.) Gucci by Gucci Pour Homme eau de toilette ($55 for 1.7 oz., saks.com). 2.) Giorgio Armani Code for Men eau de toilette ($68 for 2.5 oz., giorgioarmaniparfums.com). 3.) Sean Jean Unforgivable Night eau de toilette ($74, seanjohnfragrances.com). 4.) Patrick Dempsey 2 eau de toilette ($35, avon.com).
5.) D&G 6 L'Amoureux eau de toilette ($65 for 3.4 oz., nordstrom.com).
(Hanson, Jessica. "The Dos & Don'ts of Guy Scents." Glamour Feb. 2010.)
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