Apropos Perfume – by Parfums Anjou

Apropos perfume was the first fragrance of the Parfums Anjou perfume house was launched in 1940.  Anjou was the perfume division of the Campana Company of Batavia, Illinois owned by Ernest Oswalt.

Fragrance:  Apropos
Perfume House:  Parfums Anjou
Launched:  1940
Scent: Chypre
Notes: Aldehydes, carnation, spices, lily of the valley, baby powder, root beer accord, oakmoss, amber, woods
Available:  2oz ($2), 4oz ($2.50) Eau de Parfum, Perfume $2.50, $5.50, $10.50, $20

Anjou Apropos Perfume
Anjou Apropos Perfume
Apropos Perfume by Parfums Anjou – Vintage Ad 1949
Apropos Perfume by Parfums Anjou – Vintage Ad 1949
“Apropos Perfume and Eau de Parfum.  Apropos for memorable moments and to make all moments memorable…daytime or nightime…with tweeds, furs, or satin. – Ceil Chapman Gown, setting The Catillion Room, Hotel Pierre, photographed by Jaffe”

Apropos by Parfums Anjou – Vintage Advertisements

Harper’s Bazaar 1951
December 1951
October 1955