Calvin Klein‘s new fragrance, Beauty, launched October 2010, features actress Diane Kruger as the face of the campaign. The modern floral perfume, created by Sophie Labbe and Carlos Benaim of IFF, is available in eau de parfum and body products. The fragrance is geared toward the “elegant, sophisticated, timeless and beautiful” woman.
“It’s very elegant, and that’s why we wanted to work with Diane [Kruger]. This woman we’re trying to portray – she’s not someone who doesn’t have experiences in her life. We wanted this woman to be worldly and well-traveled, a confident woman and a woman who had strength.” –Catherine Walsh, Senior VP of American Fragrance at Coty Prestige
Fragrance: Calvin Klein Beauty
Launched: Oct 2010
Perfume/Design House: Calvin Klein (Coty Prestige)
Campaign Model: Diane Kruger
Photographer: Craig McDean
Perfumer: Sophie Labbe (IFF) and Carlos Benaim
Notes: Calle Lily, Absolute Ambrette Seeds, Jasmine, Cedarwood
Available: 30ml, 50ml, 100ml EdP; 200ml lotion; 200ml bath and shower creme.
“Sophisticated. Confident. Radiant.
CK Beauty rediates a rich luminosity. A modern lily is the essence of the fragrance blooming eith a feminine strength. Alsolute Ambrette Seeds enhance the spicy warmth. Timeless jasmine elevates the floral signature. A trail of cedarwood brings a vibrant and magnetic aura.” —calvinklein.com
Sophistication. Glamour. Strength.
Notes: Lily, Absolute Ambrette Seeds, Jasmine, Cedarwood
A modern, floral fragrance, BEAUTY evokes sophistication, glamour, and strength. With a new interpretation of the lily flower’s fragrance, its heart notes of ‘neo-lily’ bloom with feminine beauty. Ambrette seeds enhance the scent’s spicy warmth with conveying the presence of a powerful woman. The loveliest of jasmine elevates BEAUTY’s floral signature, drying down to unforgettable notes of cedarwood. These layers come together to radiate a hypnotically iridescent trail.
[Bottle:] Beautifully feminine, its curvaceous bottle rests upon a luxurious glass heel, suspending the fragrance inside a luminous sphere. A metallic silver ring embraces the glass bottle, expressing sophistication, glamour, and confidence.”
Learn more about Calvin Klein Beauty perfume at calvinklein.com
Actress Diane Kruger (National Treasure, Inglorious Bastards), was the face of other fragrance campaigns during her years as a model, including Giorgio Armani Aqcua di Gio for women, and Chanel Allure.