DKNY Be Delicious

DKNY Be Delicious Perfume

DKNY Be Delicious - eau de parfum for women

Be Delicious by DKNY - "A refreshing scent in an iconic apple-shaped bottle tempts you to take a bite out of life. A sophisticated blend of apples, exotic flowers and woods creates a fresh, juicy scent that can only be called delicious." --dkny.com

Perfume House   Donna Karan New York DKNY
Introduced 2004
Tagline --
Scent Classification Citrus
Perfumer Maurice Roucel
Fragrance Notes Top - grapefruit, cucumber, candid magnolia
Heart - American apple, tuberose, white muguet, rose, violet
Base - sandalwood, tender skin accord, blonde woods, white amber
Package Designer --
Print/TV Campaign Models - Abbey Lee Kershaw & Akin Akman (2015)
Photographer - Mario Sorrenti


Model - Lara Stone (2010-2011)
Photographer - Mikael Jansson


Model - Louise Pedersen (2009-2010)
Available Products DKNY Be Delicious - Eau de Parfum 1oz ($40), 1.7oz ($58), 3.4oz ($72)
DKNY Be Delicious - Rollerball Duo ($20)
DKNY Be Delicious - Body Lotion 5oz ($38)
DKNY Be Delicious - Shower Gel 5oz ($32)

perfume advertising campaign



perfume editorials


DKNY Be Delicious Perfume
Redbook Magazine - May 2012
DKNY Be Delicious Perfume

5 Tricks to Smell Gorgeous - The right fragrance can lift your mood, entice your guy, and boost a blah workday. Just follow these steps to find a scent even a perfume-phobe would love.

Go Fresh and Clean for Day - "Studies show that ...the smells of green apple and cucumber help decrease anxiety," says Alan Hirsch, M.D., founder of the Smell & Taste Treatment and Research Foundation in Chicago.For an understated option, DKNY Be Delicious, $80 for 3.4 oz, has notes of both green apple and cucumber.
Perfumes referenced in article:
DKNY Be Delicious
Demeter Baby Powder
Sarah Jessica Parker Lovely
Prada Candy
Marc Jacobs Lola
Burberry Body
Yves Saint Laurant Parisienne

(Mueller, Cristina. "5 Tricks to Smell Gorgeous." Redbook May 2012: 60)


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DKNY Be Delicious

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