Yves Saint Laurent Black Opium
Yves Saint Laurent Black Opium - perfume for women
Black Opium by Yves Saint Laurent - A new spicy oriental fragrance for women with a black coffee infusion of the original Opium perfume. Created by master perfumers Nathalie Lorson and Marie Salamagne, this rock glam version features notes of black coffee, white floral and vanilla. The original Opium bottle is glammed up with a black sparkling outside and pink juice. London based model Edie Campbell is the face of the campaign shot by photographer Txema Yeste and directed by Daniel Wolfe. Launched in late 2014 in Europe and 2015 in the US, this new fragrance is available as an eau de parfum spray at Sephora.
Yves Saint Laurent Black Opium Perfume
Yves Saint Laurent Black Opium - fragrance info
| Perfume House | Yves Saint Laurent |
|---|---|
| Introduced | June 2015 (US) / September 2014 |
| Perfumer |
Nathalie Lorson Marie Salamagne Olivier Cresp Honorine Blanc |
| Scent Classification | Spicy Oriental |
| Fragrance Notes | Top -- black coffee, pink pepper, pear Heart -- jasmine, orange blossom Base -- vanilla, patchouli, musk, cedar |
| Package Design | Original bottle with black sparkle accents and pink juice. |
| Print/TV Campaign |
Models - Edie Campbell (2014) Photographer - Txema Yeste Director - Daniel Wolfe |
| Available Products | Eau de Parfum 0.33oz / $25, 1oz / $67, 1.6oz / $90, 3oz / $115 |
Yves Saint Laurent Black Opium Perfume Campaign
More Perfume Details
Yves Saint Laurent Black Opium
"Discover Black Opium, the new feminine fragrance by Yves Saint Laurent. With a glam rock aesthetic, this addictive gourmand floral entices with notes of black coffee for a shot of adrenaline, white florals to instantly seduce, and vanilla for sweetness and sensuality." --yslbeautyus.com
- Learn more at yslbeautyus.com
Yves Saint Laurent Black Opium - perfume editorials
Yves Saint Laurent Black Opium
Art of Glass - Behind fragrance's most iconic bottles.
Time Travel
The most iconic fragrance bottles reflect the hopes and values of the era that inspired them, proving time is truly of the essence.
- 1912 - GUERLAIN L'Heure Bleue
- 1948 - NINA RICCI L'Air du Temps
- 1953 - ESTEE LAUDER Youth Dew
- 1978 - CACHAREL Anais Anais
- 1989 - REVLON Electric Youth by Debbie Gibson
- 1992 - THIERRY MUGLER Angel
- 1993 - JEAN-PAUL GAULTIER Classique
- 1999 - DIOR J'adore
- 2003 - BVLGARI Omnia
- 2005 - VIKTOR & ROLF Flowerbomb
- 2015 - YVES SAINT LAURENT Black Opium
The glittery bottle of Yves Saint Laurent Black Opium is less suggestive than the 1977 Opium, which came in a package resembling a medicine case - and prompted boycotts. (They were unsuccessful; it's still a best seller.)
Learn more about Perfume Bottle Art
(Schaffner, Liana. "Art of Glass." Allure Feb. 2020: 80-85)
Yves Saint Laurent Black Opium
Five Paths to Your Next Favorite Scent... Exclusivity - Black Opium was initially an internet exclusive: The brand aired online clips and sent samples in chic black envelopes. YVES SAINT LAURENT Black Opium, $115, yslbeautyus.com
Click...Then Sniff - Perfume is more personal than any cosmetic. Modern technology has made it possible to connect with your soul scent by tapping your screen. ... For the U.S. launch of Yves Saint Laurent's Black Opium, an edgy new scent, L'Oreal again tool an unorthodox online approach. It drummed up excitement through an online campaign bearing the tagline "Too scandalous for stores" and invited customers to get a free sample, delivered in a little black envelope. "People loved the humor," says [Alexandre] Choueiri, [president of international designer collections at L'Oréal USA] of the social campaign. While only a few received the LBE, people bought Black Opium in droves. "We caught a lot of buzz," says Choueiri. For the first week of its launch on Sephora.com, Black Opium was not just the number one selling fragrance, it was also the number one selling product on the site. The brand ran out of stock. ...Read more about the new online perfume buying trends.
(Matlin, J. "Click...Then Sniff." Cosmopolitan. Nov. 2016: 92-96)
Yves Saint Laurent Black Opium
Chelsea Girl - Put the glam in glam rock with sooty black liner, tousled hair, and one hella-sexy scent. Yves Saint Laurent Black Opium Eau de Parfum, $115; sephora.com or yslbeautyus.com
All About Edie - There's no doubt the gorgeous, London-based It model Edie Campbell, 24, radiates cool -- which makes her the ideal muse for Yves Saint Laurent's Black Opium, the iconic Opium fragrance's insouciant, urban little sister. Backed by a French heritage, Campbell's British street cred, and a campaign shot in cosmopolitan Shanghai, the updated scent -- which features notes of jasmine, patchouli, and coffee -- is fully global in nature. "She's a jet-setter, she's quite clever, independent, and she does what she wants," says Campbell of the scent's spirit and ideal wearer. "Whereas the original Opium may have been kind of languorous and passive, there's more ambition and go-getting to Black Opium, a shamelessness almost." ....
(Flaherty, Erin. "Beauty Workbook." Marie Claire. May 2015: 50-56)
Yves Saint Laurent - perfume list
View all Yves Saint Laurent perfumes and fragrances