Yves Saint Laurent Black Opium

Yves Saint Laurent Black Opium - perfume for women

Black Opium by Yves Saint Laurent - A new spicy oriental fragrance for women with a black coffee infusion of the original Opium perfume. Created by master perfumers Nathalie Lorson and Marie Salamagne, this rock glam version features notes of black coffee, white floral and vanilla. The original Opium bottle is glammed up with a black sparkling outside and pink juice. London based model Edie Campbell is the face of the campaign shot by photographer Txema Yeste and directed by Daniel Wolfe. Launched in late 2014 in Europe and 2015 in the US, this new fragrance is available as an eau de parfum spray at Sephora.

Yves Saint Laurent Black Opium Fragrance

Yves Saint Laurent Black Opium Perfume

Yves Saint Laurent Black Opium - fragrance info

Perfume House Yves Saint Laurent
Introduced June 2015 (US) / September 2014
Perfumer Nathalie Lorson
Marie Salamagne
Olivier Cresp
Honorine Blanc
Scent Classification Spicy Oriental
Fragrance Notes Top -- black coffee, pink pepper, pear
Heart -- jasmine, orange blossom
Base -- vanilla, patchouli, musk, cedar
Package Design Original bottle with black sparkle accents and pink juice.
Print/TV Campaign Models - Edie Campbell (2014)
Photographer - Txema Yeste
Director - Daniel Wolfe
Available Products Eau de Parfum 0.33oz / $25, 1oz / $67, 1.6oz / $90, 3oz / $115

Yves Saint Laurent Black Opium Perfume Campaign

More Perfume Details


Yves Saint Laurent Black Opium

"Discover Black Opium, the new feminine fragrance by Yves Saint Laurent. With a glam rock aesthetic, this addictive gourmand floral entices with notes of black coffee for a shot of adrenaline, white florals to instantly seduce, and vanilla for sweetness and sensuality." --yslbeautyus.com

Yves Saint Laurent Black Opium - perfume editorials


Yves Saint Laurent Black Opium Fragrance Editorial
Cosmopolitan - November 2016
Yves Saint Laurent Black Opium

Five Paths to Your Next Favorite Scent... Exclusivity - Black Opium was initially an internet exclusive: The brand aired online clips and sent samples in chic black envelopes. YVES SAINT LAURENT Black Opium, $115, yslbeautyus.com

Click...Then Sniff - Perfume is more personal than any cosmetic. Modern technology has made it possible to connect with your soul scent by tapping your screen. ... For the U.S. launch of Yves Saint Laurent's Black Opium, an edgy new scent, L'Oreal again tool an unorthodox online approach. It drummed up excitement through an online campaign bearing the tagline "Too scandalous for stores" and invited customers to get a free sample, delivered in a little black envelope. "People loved the humor," says [Alexandre] Choueiri, [president of international designer collections at L'Oréal USA] of the social campaign. While only a few received the LBE, people bought Black Opium in droves. "We caught a lot of buzz," says Choueiri. For the first week of its launch on Sephora.com, Black Opium was not just the number one selling fragrance, it was also the number one selling product on the site. The brand ran out of stock. ...Read more about the new online perfume buying trends.

(Matlin, J. "Click...Then Sniff." Cosmopolitan. Nov. 2016: 92-96)


Yves Saint Laurent Black Opium Editorial
Marie Claire - May 2015
Yves Saint Laurent Black Opium

Chelsea Girl - Put the glam in glam rock with sooty black liner, tousled hair, and one hella-sexy scent. Yves Saint Laurent Black Opium Eau de Parfum, $115; sephora.com or yslbeautyus.com

All About Edie - There's no doubt the gorgeous, London-based It model Edie Campbell, 24, radiates cool -- which makes her the ideal muse for Yves Saint Laurent's Black Opium, the iconic Opium fragrance's insouciant, urban little sister. Backed by a French heritage, Campbell's British street cred, and a campaign shot in cosmopolitan Shanghai, the updated scent -- which features notes of jasmine, patchouli, and coffee -- is fully global in nature. "She's a jet-setter, she's quite clever, independent, and she does what she wants," says Campbell of the scent's spirit and ideal wearer. "Whereas the original Opium may have been kind of languorous and passive, there's more ambition and go-getting to Black Opium, a shamelessness almost." ....

(Flaherty, Erin. "Beauty Workbook." Marie Claire. May 2015: 50-56)



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