Giorgio Armani released a new fragrance in June 2010 called Acqua di Gioia. The marine floral scent was developed by IFF perfumers Loc Dong, Anne Flipo and Dominique Ropin. The ad campaign features model Emily DiDonato. The bottle is designed to resemble a rain drop.
Tagline: “The new essence of Joy.”
“Acqua di Gioia is a hymn to nature in all its forms. It is a clean, incredible fresh, aquatic scent that is ultra-approachable, yet memorable.”
Fragrance: Acqua di Gioia
Launched: June 2010
Scent: Marine Floral
Perfumer: Loc Dong, Anne Flipo, Dominique Ropin
Notes: Crushed Mint Leaves, Brown Sugar, Italian Limone Zest (top); Aquatic Jasmine, Dew of Peony, Pink Pepper (heart); Cedarwood, Labdanum (base).
Available: 30ml, 50ml, 100ml EDP; 200ml Body Lotion