Marie Claire Magazine – December 2010
A study in advertisements, perfume ads and celebrity endorsement ads, in Marie Claire Magazine’s December 2010 issue.
Cover Model: Emma Watson

Marie Claire December 2010 - Emma Watson
Perfume Advertisements:
- Lancome – Tresor
“The fragrance for treasured moments.” ~Penelope Cruz - Chanel – No. 5 ~chanel.com
- Prada – Infusion d’Iris ~prada.com
- Ralph Lauren – Polo Blue
“The men’s fragrance by Ralph Lauren. Available at Macy’s.” - Donna Karan – Pure DKNY
“Pure new scent. A drop of vanilla sourced from Africa, a drop of goodwill. pureDKNY supports local communities by taking small steps to help make a difference, pure and simple.” ~pureDKNY.com - Elizabeth Arden – Pretty
- Juicy Couture – Viva la Juicy
- Giorgio Armani – Acqua di Gio (scent strip) ~giorgioarmaniparfums.com
- Giorgio Armani – Acqua di Gioia
“The new Essence of Joy. Share Your Moment of Joy at acquadigioia.com.” - Nautica – Pure Nautica
“The new fragrance for men. Strength and Spirit. Available at Dillard’s.” - Eva by Eva Longoria (scent strip)
“Neroli, Sheer Jasmine and Creamy Amber harmonize to form an endless trail of seduction.” ~facebook.com/evalongoriaperfum - Thierry Mugler – Womanity
“The fragrance. Feel, imagine, enjoy at womanity.com. Saks Fifth Avenue.” - Dior – Miss Dior Cherie / Miss Dior Cherie L’Eau (2 scent strips, 1 page)
- Guess – Seductive (scent strip)
“The new fragrance for women. Sexy. Confident. Ultra Feminine.Introducing GUESS Seductive, the new fragrance for women. This irresistible gift set includes a 2.5 fl. oz. Eau de Toilette Spray, 2.5 fl. oz. Body Cream, and a 2.5 fl. oz. Shower Cream. An $85.00 value, yours for only $65.00. Available at Macy’s. ~guess.com” - Marc Jacobs – Daisy
“The fragrance for women. Daisy is a sparkling floral fragrance from Marc Jacobs. Daisy transports you to a place that is free-spirited and pure. ~daisymarcjacobs.com.” - Yves Saint Laurent – Opium ~yslbeautyus.com
Celebrity Endorsement Advertisements:
- Penelope Cruz – Lancome: Tresor (Perfume)
- Kate Winslet – Lancome: L’Absolu Rouge (Lipstick)
- Julia Roberts – Lancome: Teint Miracle (Makeup)
- Eva Longoria – L’Oreal: Voluminous Million Lashes (Mascara)
- Dania Ramierz – CoverGirl: Outlast Lipstain & Shineblast (Lipstick)
- Audrey Tautou – Chanel: No. 5 (Perfume)
- Ellen DeGeneres – CoverGirl / Olay: Simply Ageless (Makeup)
- Paula Creamer – Citizen: Susan G. Komen for the cure, Paladion 18 Diamonds (Watch)
- Evangelline Lily – L’Oreal: EverStrong (Shampoo/Conditioner)
- Ashley Greene – Mark: Mark Cosmetics
“mark… your leading beauty & fashion boutique, is proud to introduce our new brand ambassador, Ashley Greene. Discover Ashley’s favorites @meetmark.com.” - Serena Williams – Tampax: Pearl
Editorials:
- 101 Ideas: Gift Guide, Urban Rustic
“Acqua di Parma – Acqua di Parma Colonia Prestige Edition, $130; neimanmarcus.com.” - 101 Ideas: Looks Like a Million for Under $100
“Perfume $59, Beyonce Heat Ultimate Elixir; macys.com.” - 101 Ideas: Back in Black
~”…On the beauty front, your favorite fragrances are also going formal, with special black-tie editions for the holidays. There’s Jean Paul Gaultier’s tuberose-tweaked Classique X (the bustier-shaped bottle – modeled on Her Madgesty’s own “Express Yourself” corset – is now glossy black) and a spicier Noir Abolu take on L’Eau d’Issey. Even Thierry Mugler’s iconic Angel will be dressed up in a biker-chic leather ‘jacket.’…”
~”Jean Paul Gaultier Classique X, $74. Thierry Mugler Angel Couture Star Collector, $115. Issey Miyake L’Eau d’Issey Noir Absolu Eau de Parfum, $92. Avril Lavigne Forbidden Rose Eau de Parfum, $39. Van Cleef & Arpels Midnight in Paris Eau de Toilette, $95.” - Promotion – Gift It List
“Womanity by Thierry Mugler. Innovative. Distinctive. Provocative. A fragrance, a bond, an energy shared by all women. Discover the first sweet and savory fragrance sensation by Thierry Mugler. thierrymugler.com.” - Beauty: Package Deals (by Ying Chu, beauty director)
~”Small Sparkler – For the frequent flier: a petit, ultraglam solid fragrance she can slip into her carry-on. Bond No. 9 Nuits De Noho the Swarovski Perfume Token, $300.”
~”Fragrance Faves – Three of Tocca’s most iconic scents – Stella, Florence, and Cleopatra – are sure to please the discerning nose. Tocca Coffret Set, $42.”
~Boudoir Luxuries – For the girl who’s already got the bag and the shoes: shower gel, lotion, powder, and eau de parfum from Miuccia. Prada L’Eau Ambree Gift Set, $120.” - Final Look: In the Bag – Simon Kneen, Banana Republic creative director
~Creed’s Erolfa: “I keep an atomizer filled with my signature scent. I’ve worn it for 20 years now, so I can’t smell it anymore, but people always ask me what I’m wearing.”
For more from the December 2010 issue, visit marieclaire.com