Marie Claire – December 2010 Perfume Ads

Marie Claire Magazine – December 2010

A study in advertisements, perfume ads and celebrity endorsement ads, in Marie Claire Magazine’s December 2010 issue.

Cover Model:  Emma Watson

Marie Claire December 2010 - Emma Watson
Marie Claire December 2010 - Emma Watson

Perfume Advertisements:

  • Lancome – Tresor
    “The fragrance for treasured moments.” ~Penelope Cruz
  • Chanel – No. 5
  • Prada – Infusion d’Iris
  • Ralph Lauren – Polo Blue
    “The men’s fragrance by Ralph Lauren. Available at Macy’s.”
  • Donna Karan – Pure DKNY
    “Pure new scent. A drop of vanilla sourced from Africa, a drop of goodwill. pureDKNY supports local communities by taking small steps to help make a difference, pure and simple.”
  • Elizabeth Arden – Pretty
  • Juicy Couture – Viva la Juicy
  • Giorgio Armani – Acqua di Gio (scent strip)
  • Giorgio Armani – Acqua di Gioia
    “The new Essence of Joy. Share Your Moment of Joy at”
  • Nautica – Pure Nautica
    “The new fragrance for men. Strength and Spirit. Available at Dillard’s.”
  • Eva by Eva Longoria (scent strip)
    “Neroli, Sheer Jasmine and Creamy Amber harmonize to form an endless trail of seduction.”
  • Thierry Mugler – Womanity
    “The fragrance. Feel, imagine, enjoy at Saks Fifth Avenue.”
  • Dior – Miss Dior Cherie / Miss Dior Cherie L’Eau (2 scent strips, 1 page)
  • Guess – Seductive (scent strip)
    “The new fragrance for women. Sexy. Confident. Ultra Feminine.Introducing GUESS Seductive, the new fragrance for women. This irresistible gift set includes a 2.5 fl. oz. Eau de Toilette Spray, 2.5 fl. oz. Body Cream, and a 2.5 fl. oz. Shower Cream. An $85.00 value, yours for only $65.00. Available at Macy’s.”
  • Marc Jacobs – Daisy
    “The fragrance for women. Daisy is a sparkling floral fragrance from Marc Jacobs. Daisy transports you to a place that is free-spirited and pure.”
  • Yves Saint Laurent – Opium


Celebrity Endorsement Advertisements:



  • 101 Ideas: Gift Guide, Urban Rustic
    “Acqua di Parma – Acqua di Parma Colonia Prestige Edition, $130;”
  • 101 Ideas: Looks Like a Million for Under $100
    “Perfume $59, Beyonce Heat Ultimate Elixir;”
  • 101 Ideas: Back in Black
    ~”…On the beauty front, your favorite fragrances are also going formal, with special black-tie editions for the holidays. There’s Jean Paul Gaultier’s tuberose-tweaked Classique X (the bustier-shaped bottle – modeled on Her Madgesty’s own “Express Yourself” corset – is now glossy black) and a spicier Noir Abolu take on L’Eau d’Issey. Even Thierry Mugler’s iconic Angel will be dressed up in a biker-chic leather ‘jacket.’…”
    ~”Jean Paul Gaultier Classique X, $74. Thierry Mugler Angel Couture Star Collector, $115. Issey Miyake L’Eau d’Issey Noir Absolu Eau de Parfum, $92. Avril Lavigne Forbidden Rose Eau de Parfum, $39. Van Cleef & Arpels Midnight in Paris Eau de Toilette, $95.”
  • Promotion – Gift It List
    Womanity by Thierry Mugler. Innovative. Distinctive. Provocative. A fragrance, a bond, an energy shared by all women. Discover the first sweet and savory fragrance sensation by Thierry Mugler.”
  • Beauty: Package Deals (by Ying Chu, beauty director)
    ~”Small Sparkler – For the frequent flier: a petit, ultraglam solid fragrance she can slip into her carry-on. Bond No. 9 Nuits De Noho the Swarovski Perfume Token, $300.”
    ~”Fragrance Faves – Three of Tocca’s most iconic scents – Stella, Florence, and Cleopatra – are sure to please the discerning nose. Tocca Coffret Set, $42.”
    ~Boudoir Luxuries – For the girl who’s already got the bag and the shoes: shower gel, lotion, powder, and eau de parfum from Miuccia. Prada L’Eau Ambree Gift Set, $120.”
  • Final Look: In the Bag – Simon Kneen, Banana Republic creative director
    ~Creed’s Erolfa: “I keep an atomizer filled with my signature scent. I’ve worn it for 20 years now, so I can’t smell it anymore, but people always ask me what I’m wearing.”

For more from the December 2010 issue, visit