Elle Magazine – Perfume Ads Dec 2010

Posted on by theperfumegirl

Elle Magazine – December 2010, Perfume Advertisements

A study in advertisements, celebrity endorsements and perfume advertisements, in Elle Magazine’s December 2010 issue.

Cover Model:  Jessica Alba (actress)

Elle December 2010 Jessica Alba

Perfume Advertisements:

  • Lancome – Tresor
    “The fragrance for treasured moments.” ~Penelope Cruz
  • Gucci – Flora by Gucci
  • Chanel – No. 5 ~chanel.com
  • Kate Spade – Twirl
    “Introducing Twirl a fragrance by Kate Spade New York.  She had a cocktail in hand and confetti in her hair. Available in Kate Spade Shops and katespade.com.”
  • Balenciaga – Balenciaga Eau de Parfum
    “Introducing eau de parfum as worn by Charlotte Gainsbourg. Balenciaga Paris, 10 Avenue George V. Available at Bloomingdale’s.”
  • Calvin Klein – Beauty
    “It touches everything. calvinkleinfragrances.com and macys.com.”
  • Ralph Lauren – Polo Black
    “The men’s fragrance. Nordstrom.”
  • Marc Jacobs – Lola
    “The fragrance for women. Marlie photographed by Juergen Teller.” ~lolamarcjacobs.com
  • Dior – Miss Dior Cherie / Miss Dior Cherie L’Eau (2 scent strips on 1 page)
    “The charm of dior in a fragrance. Nordstrom.” ~dior.com
  • Nautica – Pure Nautica
    “Strength and Spirit. The new fragrance for men.” ~macys.com
  • Donna Karan – Pure DKNY (scent strip) ~pureDKNY.com
  • Vera Wang – Princess
    “Born to Rule. See the Zoe Kravitz princess story at verawangprincess.com.”
  • Dolce & Gabbana – Light Blue (scent strip)
    “Dolce & Gabbana Light Blue. An astounding fragrance that evokes the spirit of Italy…the infinite sky, the deep sea, and lighthearted joy.”
  • Thierry Mugler – Angel ~thierrymugler.com
  • Perry Ellis – Perry Ellis Night / Perry Ellis Platinum Label / Perry Ellis (scent strips)
  • Nicole Miller – Nicole Miller
    “The new fragrance creation. Available at Saks Fifth Avenue and Nicole Miller Boutiques.”

 

Celebrity Endorsement Advertisements:

 

Editorials:

  • Promotion: Elle Extra
    “Nicole Miller. A Subtly Sexy Fragrance. Designed for women who have an independent, youthful, and somewhat rebellious outlook on fashion and life, the Nicole Miller fragrance is a fresh, suprising blend of crisp fruits and warm woods. Visit nicolemiller.com.”
  • Beauty: Transformation
    “…Miller recommends spritizing Guess Seductive “on your cleavage and hair…”
  • Beauty: Report – Picking Up His Scent ~by Maggie Bullock
    “A man’s smell is key – so why do so many of the refuse the benefit of a good cologne? Maggie Bullock tracks three types of men to find the fragrances that tickle their noses…and their fancies…”
    ~ “Business Class – Enrich his portfolio with the warm, sensual, status-oriented Yves Saint Laurent L’Homme or the new, powerfully refined Dolce & Gabbana The One Gentleman (don’t worry, he’ll never guess its base note is patchouli.” Classic: YSL L’Homme ($57, sephora.com). New: Dolce & Gabbana The One Gentleman ($57, sephora.com).
    ~ “Joe Cool – Pique his curiosity with edgier ingredients or music-inclined labels. Burberry The Beat for Men has maintained an indie fan base for years; the new vetiver-and-musk Bulgari Man is brand-man but hardly mainstream.” Classic: Burberry The Beat for Men ($57, us.burberry.com). New: Bulgari Man ($58, us.bulgari.com).
    ~ “Sports Center – Play to his comfort zone: clean, green scents that draw from nature, such as jock-trusted Ralph Lauren Polo Blue or Ulliel’s sophisticated eau, Bleu de Chanel. (Hint: “Blue” implies it’s oceanic, i.e., light, fresh, nonthreatening). Classic: Ralph Lauren Polo Blue ($57, sephora.com). New: Bleu de Chanel ($59, sephora.com).
    “Elle Top 5 – From classic to contemporary, these men’s scents top your list.”
    ~ Yin and Yang – You always “want to get closer” to men who wear “fresh and warm” Issey Miyake L’Eau d’Issey Pour Homme. ($76, neimanmarcus.com)
    ~ Potent Paradise – “Crisp” Giorgio Armani Acqua di Gio Pour Homme reminds you of “hot guys and summer vacation.” ($71, saksfifthavenue.com)
    ~ Staying Power – “Rugged and rough” Old Spice makes you “smile,” and you “love the new commercials.” ($11, at drugstores)
    ~ Posh Spice – “Citrus-based and woody,” Hermes Eau d’Orange Verte “smells like a rich guy.” ($75, us.hermes.com)
    ~ Seductive Scent – You buy the “addictive, fresh” Chanel Allure Homme Sport for your boyfriend so that you can “steal a spritz every morning.” ($82, nordstrom.com)
  • Beauty: It List ~by Ashley Fodor
    “High Note – The white freesia and apricot flower-infused My Life Mary J. Blige Eau de Parfum is much like the singer herself: confident, feminine, and in demand. ($55, hsn.com)”
  • Promotion: Winter Perspectives – Holiday Gift Guide
    “Pink Burgeon – Pink Burgeon for Woman by Nouveau Paris is created and designed by blending the riches of the orient, Asian pear, tangerine and Chinese magnolia, with the rose petal and white iris of the occident ($55). Call 1-888-363-3335 for the nearest retailer or visit nouveauparisinc.com. Also, available at select Dillard’s nationwide.”

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