Allure Magazine – Perfume Ads, December 2010 A study in advertisements, perfumes ads and celebrity endorsements in Allure Magazine’s December 2010 issue. Cover Model:  Taylor Swift (Singer) Allure Magazine December 2010 Taylor Swift Perfume Advertisements: Lancome – Tresor (Penelope Cruz) Dolce & Gabbana – Light Blue / Light Blue Pour Homme ~macys.com Prada – Infusion […]

Marie Claire Magazine – December 2010 A study in advertisements, perfume ads and celebrity endorsement ads, in Marie Claire Magazine’s December 2010 issue. Cover Model:  Emma Watson Marie Claire December 2010 – Emma Watson Perfume Advertisements: Lancome – Tresor “The fragrance for treasured moments.” ~Penelope Cruz Chanel – No. 5 ~chanel.com Prada – Infusion d’Iris ~prada.com Ralph Lauren – Polo […]

Glamour Magazine – Fergie – December 2010 A study in advertisements, perfume and celebrities, in Glamour magazine’s 20th Anniversary Special Issue of Women of the Year, December 2010. Cover Model:  Fergie (Stacy Ann Ferguson) Glamour December 2010 Fergie Perfume Advertisements: Gucci – Flora by Gucci Burberry – Burberry Brit: A Fragrance for Women and Men Coach – Poppy “Poppy is a […]

Apropos perfume was the first fragrance of the Parfums Anjou perfume house was launched in 1940.  Anjou was the perfume division of the Campana Company of Batavia, Illinois owned by Ernest Oswalt. Fragrance:  Apropos Perfume House:  Parfums Anjou Launched:  1940 Scent: Chypre Notes: Aldehydes, carnation, spices, lily of the valley, baby powder, root beer accord, oakmoss, amber, woods Available:  2oz ($2), 4oz ($2.50) Eau […]

Peach, Love & Juicy Couture, new fragrance by Juicy Couture, was launched in September 2010.  This floral fragrance, the 4th perfume introduced by the design house of Juicy Couture, was designed by Givauden perfumer Rodrigo Flores-Roux.  The ad campaign was photographed by Steven Meisel and features model Daria Strokous. A Whimsical Eau de Parfum to Bring Out […]

Coach Poppy, new perfume by purse manufacturer Coach was launched in July 2010.  This fruity floral fragrance was designed to attract a younger generation of Coach consumers.  The scent “is flirty, fashionable, and fun!”  The ad campaign features model Ali Michael. Poppy Coach Perfume “Inspired by the playful spirit of the Poppy girl, this fragrance brings your […]

Kate Spade Twirl, the new fragrance from Kate Spade New York was launched in September 2010.  The fruity floral perfume from Elizabeth Arden was created by Givauden perfumer Claude Dir.  Kate Spade Twirl is “equally at ease at an afternoon lawn party or a night on the town.”  The ad campaign features model Lonneke Engel. Kate Spade Twirl […]

bebe launched a new perfume to follow up last year’s signature fragrance in August 2010 called bebe Sheer.  This new fruity floral fragrance was developed by Takasago perfumers Claudette Belnavis and Jean Jacques.  The bottle was designed by Barbara Hulaniki designer group, and the perfume produced by Inter Parfums Inc.  The scent is “inspired by the airiness […]

Giorgio Armani released a new fragrance in June 2010 called Acqua di Gioia.  The marine floral scent was developed by IFF perfumers Loc Dong, Anne Flipo and Dominique Ropin.  The ad campaign features model Emily DiDonato.  The bottle is designed to resemble a rain drop.  Tagline: “The new essence of Joy.” “Acqua di Gioia is a hymn […]

Donna Karen released a new perfume for women, Pure DKNY.  The floral fragrance highlight fragrance note is Urgandan vanilla.  The ad campaign features model Angela Lindvall.  “pureDKNY speaks to the core essence of who I am and what I want to touch – the people and children I love, and being at one with nature. It’s about […]